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    81. Research and advertising decisions in an open economy: the case of Colombian milds coffee

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    82. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    83. Building brands with competitive analysis

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    84. Consumer perceptions of risk: the case of the food-related biotechnology, recombinant bovine growth hormone (RBGH)

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    85. Modeling food consumption decisions as a two-step process

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    86. Food advertising: nature, impact and regulation

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    87. Consumers' valuation for craft beer: Does the localness of input matter?

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    89. Dairy farmers' attitudes and information sources about commodity promotion: an analysis of the 1976 Wisconsin Pro-milk referendum

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    91. Will farm papers take beer copy?

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    92. Do firms price and advertise to maximize profits? Evidence from U.S. food industries

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    93. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

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    94. Does online advertising offset the effectiveness of offline alcohol advertising regulation?

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    95. Performance-based labeling

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    97. Grapecheque: a creative extension program making a difference

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    98. What people desire, feel conflicted about and try to resist in everyday life

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    99. Viticulturists learning by doing, not only by listening: participatory on farm trials for sustainable viticulture

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    100. Measures of online advertising effectiveness: the case of orange juice

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