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    42. Wine industry's propaganda misleads public about drinking

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    43. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    45. Sources of product information for Chinese rural consumers

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    46. Chinese consumer knowledge, perceptions and willingness to pay (WTP) for orange juice products: Any opportunities for the U.S. juice producers?

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    47. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    48. Introducing the freelancer's all-new rates calculator

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    49. Public and private institutional responses to advocacy attacks: the case of the global cocoa industry and child labour abuse

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