Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12142
Notes:
Online via AgriMarketing Weekly. 1 page., Brief summary of findings from a data analysis by Catalina Marketing based on consumer behavior during the past year of the pandemic. Findings concluded that "several categories have experienced strong sales spikes, while others continue to struggle." Eight of the 15 top categories of sales growth during the past year involved food or beverages offering convenience and/or comfort.
He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:
Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00248
Notes:
LLS 496: Diversity Research Project: Assessing and Enhancing Campus Climate at UIUC. University of Illinois at Urbana-Champaign. Via IDEALS. 14 pages., Student researcher examines a controversial social exchange, Tacos and Tequila, of a University of Illinois fraternity and sorority, and the way in which it depicted Mexican/Mexican American culture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26731
Notes:
Pages 151-168 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social labeling. Physica-Verlag, Heidelberg, Germany. 241 pages.
Online via keyword search of UI Library eCatalog., Article about legal actions involving two television reporters who were fired from a Florida station for refusing to broadcast "what they knew and documented to be false and distorted information about Monsanto's bovine growth hormone (BGH) - a genetically engineered product that has been linked to the proliferation of breast, prostate and colon cancer cells in humans." Includes their scripts, as well as the censored version.
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."
Buciega Arevalo, Almudena (author), Esparcia Perez, Javier (author), and Ferrer San Antonio, Vincente (author)
Format:
Book chapter
Publication Date:
2010
Published:
Spain
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36979
Notes:
Pages 215-236 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.
Fuller, Frank H. (author), Beghin, John C. (author), Rozelle, Scott (author), and Center for Agricultural and Rural Development, Iowa State University, Ames.
Format:
Journal article
Publication Date:
2004
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22284
Hood, Vanessa (author) and Shearer, David (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13507
Notes:
3 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.
Kiyomiya, Toru (author), Matake, Kaori (author), and Matsunaga, Masaki (author)
Format:
Book chapter
Publication Date:
2006
Published:
Japan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08346
Notes:
Pages 287-304 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1933-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36844
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., APA executive secretary reports responses of several member farm papers to this question.
Center for Science in the Public Interest, Washington, D.C.
Format:
News release
Publication Date:
1997-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24430
Notes:
Retrieved July 7, 2006, 4 pages., "Marketing campaign (disguised as research findings) boosts wine as a health food -- says CSPI report." The California Wine Institute "manipulates research evidence to highlight reasons to drink, but fails to report evidence of alcohol's ill effects."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
Notes:
12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.
Reports on media and public responses to a wine company's financial contribution to an animal rights interest group, the Humane Society of the United States.
