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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Doeg, Colin (author)
Format:
Book
Publication Date:
2005
Published:
International: Springer Science+Business Media, Inc., New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23670
Notes:
Second edition. 263 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pollack, Judann (author), Petrecca, Laura (author), and Snyder, Beth (author)
Format:
Journal article
Publication Date:
1999-05-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22228
Journal Title:
Advertising Age
Journal Title Details:
70(19) : 58
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hardin, Peter L. (author)
Format:
Master's thesis
Publication Date:
1977-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Danovich, Tove (author)
Format:
Article
Publication Date:
2016-11-17
Published:
USA: NPR
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08530
Journal Title Details:
ONL
Notes:
NPR Online, 5 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Baxter, Leslie A. (author), Hirokawa, Randy (author), Lowe, John B. (author), Nathan, Peter (author), and Pearce, Liz (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23237
Journal Title:
Journal of Applied Communication Research
Journal Title Details:
32 : 224-248
Notes:
Results highlight competing fields of discourse: individualism and responsible motherhood.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
He, Xi (author) and Lopez, Rigoberto A. (author)
Format:
Paper
Publication Date:
2016-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07651
Notes:
Paper presented at the Agricultural and Applied Economics Association annual meeting, Boston, Massachusetts, July 31-August 2, 2016., Analysis shows that incumbent firms in four food industries tend to price higher and advertise less to deter entry when potential entrants are more competitive in terms of potential market share. Industries in which incumbents adopt lower prices and higher advertising signal that there is great potential for profit and, therefore, entrants with moderate competitiveness are also able to enter the market.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Klimuska, Ed (author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08543
Journal Title:
Farm Journal
Journal Title Details:
August 1983 : 12
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vlachvei, A. (author), Notta, O. (author), and Ananiadis, I. (author)
Format:
Journal article
Publication Date:
2009
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36119
Journal Title:
British Food Journal
Journal Title Details:
111(7) : 686-698
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hi, Xi (author)
Format:
Poster
Publication Date:
2017-07-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09233
Notes:
Research poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 2 pages., Findings indicate that online advertising of alcohol weakens the effectiveness of alcohol marketing restrictions.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ambler, Tim (author)
Format:
Journal article
Publication Date:
2006
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36480
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 137-156
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Fetto, John (author)
Format:
Journal article
Publication Date:
2000-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15164
Journal Title:
American Demographics
Journal Title Details:
22(8) : 8-9
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Tembo, Rachael (author) and Maumbe, Blessing M. (author)
Format:
Book chapter
Publication Date:
2010
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02157
Notes:
Pages 19-42 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Crane, Jonathan K. (author)
Format:
Book
Publication Date:
2018
Published:
International: Columbia University Press, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09270
Notes:
250 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brown, Sidney E. (author) and Henderson, Peter L. (author)
Format:
Report
Publication Date:
1961
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05459
Notes:
Evans, AgComm teaching, Washington, D.C. : Agricultural Marketing Service, USDA, March 1961. 15 p. (Marketing Research Report No. 457)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Westover, Michael Lea (author) and Randle, Quint (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:
Journal of Promotion Management
Journal Title Details:
15 : 57-73
Notes:
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Leat, Philip (author) and Revoredo-Giha, Cesar (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36032
Notes:
Pages 135-149 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Li, Xinghua (author)
Format:
Book
Publication Date:
2016
Published:
International: Routledge, Abingdon, Oxon, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08675
Notes:
158 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
Format:
Journal article
Publication Date:
2013
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
Journal Title:
Procedia Economics and Finance
Journal Title Details:
5 : 771-778
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Perloff, Jeffrey M. (author), Golan, Amos (author), and Karp, Larry S. (author)
Format:
Research paper
Publication Date:
1998-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C10348
Journal Title Details:
Working Paper 789 Revised, 53 pages
Notes:
Working Paper, Department of Agricultural and Resource Economics, University of California, Berkeley
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schleenbecker, Rosa (author) and Hamm, Ulrich (author)
Format:
Report
Publication Date:
2012
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01143
Notes:
10 pages.