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    31. Effectiveness of a special promotional campaign for frozen concentrated orange juice

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    32. Cases in public relations: translating ethics into action

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    33. Traditional and artisanal versus expert and managerial knowledge: dissecting two local food networks in Valencia, Spain

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    34. European food-labeling policy: successes and limitations

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    35. Consumer attitudes towards genetic modification, functional foods, and microorganisms : a choice modeling experiment for beer

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    36. Improving information on organics: information needs from a processor's perspective

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    37. A study of small business owners' personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective

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    38. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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    39. Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

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    40. Influence of brand equity on milk choice: a choice experiment study

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