Brunner, Brigitta R. (author) and Hickerson, Corey A. (author)
Format:
Book
Publication Date:
2019
Published:
USA: Oxford University Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10895
Notes:
Book contains 35 case studies about this topic, some of them related to food and drink, the food industry, and environmental quality and natural resources.
Buciega Arevalo, Almudena (author), Esparcia Perez, Javier (author), and Ferrer San Antonio, Vincente (author)
Format:
Book chapter
Publication Date:
2010
Published:
Spain
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36979
Notes:
Pages 215-236 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Burton, Michael (author / School of Agriculture & Resource Economics, University of Western Austrailia) and Pearse, Dale (author / School of Agriculture & Resource Economics, University of Western Austrailia)
Format:
Online article
Publication Date:
2002
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19120
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."