7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10054
Notes:
1 page., Via AAEA Byline newsletter. From the website, "Freelancer by Contenting.", Announces a calculator which provides an estimate for freelance rates on written assignments across multiple publications, verticals, and formats. Article provides live link to the calculator.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10557
Notes:
2 pages., via website, AgriMarketing Weekly., A Wisconsin judge on Friday ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors’ light beers contain corn syrup, wading into a fight between two beer giants that are losing market share to small independent brewers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08343
Notes:
Pages 169-183 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
6 pages., Online via UI e-subscription, Researchers examined framing of obesity by local news media preceding and surrounding the Philadelphia sugar-sweetened beverage reduction media campaign.
House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
Format:
Paper
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
Notes:
Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.
Via online issue. 2 pages., Introduction and description of Golden ARC Award in social media for the Moo Lab entry submitted by Midwest Dairy and FLM Harvest.
Gill, Kathy E. (author), Williams, Joel S. (author), and Research Associate, Water Resources Research Center, Virginia Polytechnic Institute and State University, Blacksburg, VA; Assistant Professor, Agricultural Economics, Virginia Polytechnic Institute and State University, Blacksburg, VA
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00048
Notes:
AgComm teaching, Evans, Mimeographed, July 1980. 11 p. Prepared for the AAEA Annual Meeting, July 1980, University of Illinois, Urbana, IL
Guilkey, David K. (author), Haines, Pamela S. (author), Popkin, Barry M. (author), and Haines, Popkin: Department of Nutrition, University of North Carolina; Guilkey: Department of Economics, University of North Carolina
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03036
Richards, Timothy J. (author), Klein, Gordon (author), Bonner, Celine (author), and Bouamra-Mechemache, Zohra (author)
Format:
Research summary
Publication Date:
unknown
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10026
Notes:
Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 44 pages., Authors examined retail sales data in several product categories (e.g., coffee and soft drinks) to learn how margins can vary with package size. They cited evidence of "strategic obfuscation" through slight differentiations of product sizes or flavors.
Friend, Cecilia (author) and Singer, Jane B. (author)
Format:
Book
Publication Date:
2007
Published:
USA: M.E. Sharpe, Inc., Armonk, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37030
Notes:
245 pages., Includes (page 125) a brief mention of an ethics issue arising from a blogging project connected with marketing a new "Raging Cow" milk drink.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11333
Notes:
Online from the National Academy of Sciences, Washington, D.C. 22 pages., Report of a national online survey among a representative sample of 18- to 37-year old residents in the United States. Invited information about science topics and other related and unrelated content areas, then build a picture of science relevance and connection from the full pattern of survey responses. "...this investigation represents a crucial first step toward a more data-driven, audience-centric approach to doing public engagement with and for young adults - an approach that is necessary and appropriate for the 21st century."
24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26727
Notes:
Pages 37-58 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social labeling. Physica-Verlag, Heidelberg, Germany. 241 pages.
Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
Format:
Paper
Publication Date:
1990-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
Notes:
17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36980
Notes:
Pages 237-264 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Kinnucan, Henry W. (author / Research Associate, Department of Agricultural Economics, Cornell University) and Research Associate, Department of Agricultural Economics, Cornell University
Format:
Report
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03004
Notes:
AgComm Teaching, Ithaca, NY : Department of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University, 1981. 23 p. (A.E.Res. 81-9)
