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    51. Consumer attention, engagement and market shares: evidence from the carbonated soft drinks market

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    52. Consumer attitudes towards genetic modification, functional foods, and microorganisms : a choice modeling experiment for beer

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    53. Consumer perceptions of risk: the case of the food-related biotechnology, recombinant bovine growth hormone (RBGH)

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    54. Consumer perspectives on vitamins, minerals and food and beverage fortification

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    55. Consumers' purchase intention toward safety labeled dairy products in the Black Sea Region of Turkey

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    56. Consumers' valuation for craft beer: Does the localness of input matter?

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    57. Coordinating on reducing advertising: carbonated soft drinks industry and combating obesity

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    58. Country of origin advertising and U.S. demand of imported wine: an empirical analysis

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    59. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    63. Dairy farmers' attitudes and information sources about commodity promotion: an analysis of the 1976 Wisconsin Pro-milk referendum

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    65. Dialogic voices in talk about drinking and pregnancy

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    66. Do firms price and advertise to maximize profits? Evidence from U.S. food industries

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    69. Does online advertising offset the effectiveness of offline alcohol advertising regulation?

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    72. E-agriculture development in South Africa: opportunities, challenges and prospects

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    74. Effectiveness of a special promotional campaign for frozen concentrated orange juice

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    75. Endorser weight and perceptions of brand attitude and intent to purchase

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    76. Enhancing the integration of agri-food chains: challenges for UK malting barley

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    78. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    79. Estimating coke and Pepsi's price advertising strategies

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    81. European food-labeling policy: successes and limitations

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    82. Evaluating branded advertising of fluid milk products in Taiwan

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    85. FTC releases follow-up study detailing promotional activities, expenditures and nutritional profiles of food marketed to children and adolescents

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    86. Factors affecting consumers' choice of beverages in Japan

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    89. Fluid milk and cheese advertising

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    90. Food advertising: nature, impact and regulation

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    91. Food and beverage advertising to children on U.S. television: Did national food advertisers respond?

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    92. Food choices in Ethiopia: does nutritional information matter?

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    93. Food fraud for centuries: alcoholic beverages from Neolithic Age to present

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    95. Generic advertising, FOB price promotion, and FOB revenue : a case study of the Florida grapefruit juice industry

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    97. Generic fluid milk advertising, demand expansion, and supply response : the case of New York City

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    99. Grapecheque: a creative extension program making a difference

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    100. Grapecheque: using Bennett's hierarchy to implement change in the Victorian viticultural industry

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