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    22. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2016-10-04
    Published:
    International: John Wiley & Sons Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
    Journal Title:
    Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
    Journal Title Details:
    64 (4): 753-777

    23. Food choices in Ethiopia: does nutritional information matter?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bekele, Alemayehu Dekeba (author), Beuving, Joost (author), and Ruben, Ruerd (author)
    Format:
    Journal article
    Publication Date:
    2016-03-16
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08318
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    40 (6): 625-634

    25. Keeping it real: race, difference, and corporate ethics at Coca-Cola

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parker, Patricia S. (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08343
    Notes:
    Pages 169-183 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    26. Why companies tell lies in business: a Japanese case in the food industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kiyomiya, Toru (author), Matake, Kaori (author), and Matsunaga, Masaki (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    Japan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08346
    Notes:
    Pages 287-304 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    27. “I drink it anyway and I know I shouldn't”: understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Atkinson, Lucy (author) and Kim, Yoojung (author)
    Format:
    Journal article
    Publication Date:
    2014-06-27
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08503
    Journal Title:
    Environmental Communication
    Journal Title Details:
    9 (1): 37-57

    30. Negotiating virtue and vice: articulations of lay conceptions of health and sustainability in social media conversations around natural beverages

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yeo, Tien Ee Dominic (author)
    Format:
    Journal article
    Publication Date:
    2014-01-09
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08558
    Journal Title:
    Environmental Communication
    Journal Title Details:
    8 (1): 39-57

    33. Does online advertising offset the effectiveness of offline alcohol advertising regulation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hi, Xi (author)
    Format:
    Poster
    Publication Date:
    2017-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09233
    Notes:
    Research poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 2 pages., Findings indicate that online advertising of alcohol weakens the effectiveness of alcohol marketing restrictions.

    34. Consumers' valuation for craft beer: Does the localness of input matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ha, Kim A. (author), Stallah, Shadi S. (author), Bazzani, Claudia (author), and Nayga, Rodolfo M. Jr. (author)
    Format:
    Paper
    Publication Date:
    2017-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09238
    Notes:
    Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 17 pages.

    37. Are millennials more green? A consumer vs. citizen analysis of dairy product preferences in Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boaitey, Albert (author) and Goddard, Ellen (author)
    Format:
    Poster
    Publication Date:
    2017-07-30
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09408
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017.

    38. Mr. Dairyman, this is to inform you that you rank high with the public

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1976-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09612
    Journal Title:
    Mid-Am Reporter
    Journal Title Details:
    : 10
    Notes:
    Delmar Hatesohl Collection, Report of results from a seven-state survey by Peter D. Hart Research Associates.

    40. Obfuscation and retail pricing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author), Klein, Gordon (author), Bonner, Celine (author), and Bouamra-Mechemache, Zohra (author)
    Format:
    Research summary
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10026
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 44 pages., Authors examined retail sales data in several product categories (e.g., coffee and soft drinks) to learn how margins can vary with package size. They cited evidence of "strategic obfuscation" through slight differentiations of product sizes or flavors.