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    151. Specialist journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Turner, Barry (author) and Orange, Richard (author)
    Format:
    Book
    Publication Date:
    2013
    Published:
    International: Routledge, Oxon, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02364
    Notes:
    216 pages.

    152. Spillover effects of TV advertising: the case of carbonated soft drinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xun (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

    153. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cervellon, Marie-Cecile (author) and Dube, Laurette (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 429-447

    155. Study reports what consumers are purchasing, and not buying, during pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12142
    Notes:
    Online via AgriMarketing Weekly. 1 page., Brief summary of findings from a data analysis by Catalina Marketing based on consumer behavior during the past year of the pandemic. Findings concluded that "several categories have experienced strong sales spikes, while others continue to struggle." Eight of the 15 top categories of sales growth during the past year involved food or beverages offering convenience and/or comfort.

    156. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
    Format:
    Paper
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
    Notes:
    Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.

    157. Survey says Americans taking confusing nutrition news to heart

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salvage, Bryan (author)
    Format:
    News release
    Publication Date:
    2000-01-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10668
    Journal Title Details:
    2 page
    Notes:
    Posted on Department of Plant Agriculture, University of Guelph, Canada, The MEATing Place, URL: http://www.meatingplace.com

    159. Television advertising and classes of food products consumed in a paediatric population

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taras, Howard (author), Nader, Philip (author), Berry, Charles C. (author), Hoy, Tricia (author), and Boyd, Christy (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36488
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 487-493

    160. Television advertising and soda demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
    Notes:
    Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.