18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00248
Notes:
LLS 496: Diversity Research Project: Assessing and Enhancing Campus Climate at UIUC. University of Illinois at Urbana-Champaign. Via IDEALS. 14 pages., Student researcher examines a controversial social exchange, Tacos and Tequila, of a University of Illinois fraternity and sorority, and the way in which it depicted Mexican/Mexican American culture.
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
