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    2. Wine journalism

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    3. Beer advertising in farm papers

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    4. Concerning beer advertising

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    5. The mystery in your milk

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    8. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    10. Judge orders Anheuser-Busch to revise its anti-corn syrup ads

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    12. “I drink it anyway and I know I shouldn't”: understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising

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    13. A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications

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    15. How buyer-supplier relationships can create value: the case of the Australian wine industry

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    16. Dialogic voices in talk about drinking and pregnancy

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    17. Commodity and brand advertising in the US orange juice market

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    18. Food choices in Ethiopia: does nutritional information matter?

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    20. Coordinating on reducing advertising: carbonated soft drinks industry and combating obesity

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