1. Evaluation of information seeking behavior of farmers in Punjab
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Riaz, Saqib (author), Shah, Babar Hussain (author), and Iqbal, Muhammad Kamran (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-27
- Published:
- Pakistan: Directorate of Agricultural Information Lahore
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12686
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- Vol. 60, N. 2
- Notes:
- 5 pages, Information plays important role in agriculture development. This study investigated the nature and extent of available agricultural information sources and information seeking patterns of farmers in Punjab Pakistan. To conduct this study, survey method was used and the population of the study was the farmers of Punjab, the largest province of Pakistan. The sample of 60 farmers was selected during the year 2020 by using convenient sampling technique. Furthermore, these farmers were selected from Attock, Kasur and Bahawalnagar to ensure the representation from northern, central, and southern parts of the province of Punjab. The responses of the framers were collected in the form of questionnaire and researcher used adopted descriptive statistics. Results revealed that majority 41 percent of farmers seek information to enhance their agricultural knowledge. It was found that comparatively interpersonal channels were mostly preferred with the 56 percent whereas mass media occupied second position with 42 percent. It was also found that numerous types of information sources such as interpersonal sources, mass media and new media were available to disseminate information related to farmers’ needs. It was also revealed that among information needs, market and weather forecast trends were on top priority ranked 1st and 2nd respectively.