De Zwart, Onno (author), Veldhuijzen, Irene K. (author), Elam, Gillian (author), Aro, Arja R. (author), Abraham, Thomas (author), Bishop, George D. (author), Richardus, Jan Hendrik (author), Brug, Johannes (author), and Centers for Disease Control and Prevention.
Format:
Journal article
Publication Date:
2007-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25250
This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
Brecher, Ronald W. (author) and Flynn, Terry (author)
Format:
Book chapter
Publication Date:
2002
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29307
Notes:
ACDC has summary, Chapter 18 in Wanda M. Haschek, Colin G. Rousseux, Mattew A. Wallig (eds.), Handbook of Toxicologic Pathology, Second Edition. Academic Press, San Diego, California.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26971
Notes:
Pages 56-76 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages.
