Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07373
Notes:
Pages 372-401 in Nick Pidgeon, Roger E. Kasperson and Paul Slovic (eds.), The social amplification of risk. Cambridge University Press, Cambridge, United Kingdom. 448 pages.
Online via UI Library electronic suscription., Using Farmers Weekly as a data source, authors identified four main discourses of farmer acceptance of, and resistance to, quality assurnce schemes; and discourses which construct a particular representation of consumers.
