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    2. "I'm getting desperate." What we know about farmers' markets that fail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lev, Larry (author), Stephenson, Garry (author), and Brewer, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37149
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    23 : 188-199

    3. "Know your farmer, know your food" is a joke

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keller, Richard (author)
    Format:
    Commentary
    Publication Date:
    2010-03-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29969
    Notes:
    Via Food Systems Insider. 4 pages., Author critiques a government program intended to connect consumers more closely with farmers and food, especially through local sources.

    4. "Local food" as a contested concept: networks, knowledges, nature and power in food-based strategies for rural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tovey, Hilary (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Ireland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37009
    Notes:
    Pages 39-59 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.

    6. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    7. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    8. A good return on investment : companies are using newsletters to generate sales and new business leads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kerr, Kathie Jarmon (author / Director, Agribusiness Division, Archer-Malmo, Memphis, TN)
    Format:
    Journal article
    Publication Date:
    1991-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05604
    Journal Title:
    Agri Marketing
    Journal Title Details:
    29 (6) : 26-28
    Notes:
    James F. Evans Collection

    9. A guide to marketing organic produce

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, J.L. (author / Texas A & M University), Hall, C.R. (author / Texas A & M University), and Edwards, R.A. (author / Texas A & M University)
    Format:
    Guide
    Publication Date:
    1991
    Published:
    USA: Texas Agricultural Extension Service
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10176
    Notes:
    13 p.

    10. A guide to starting, operating, and selling in farmers markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gast, Karen L.B. (author / Kansas State University) and Marr, JC. (author / Kansas State University)
    Format:
    Guide
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10219
    Notes:
    Cooperative Extension Service, Kansas State University, Manhattan. 7 p.

    12. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    14. A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author)
    Format:
    Journal article
    Publication Date:
    1997-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10711
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (3): 11-17>
    Notes:
    AgEcon Search: Research in Agricultural Economics

    15. A three million dollar monument to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 128-129, 132-135
    Notes:
    Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."

    16. A willingness-to-purchase comparison of integrated pest management and conventional produce

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author) and Italia, John (author)
    Format:
    Journal/research report
    Publication Date:
    1998-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10297
    Journal Title:
    Agribusiness
    Journal Title Details:
    <14(5): 403-414>

    17. Add tele- to the marketing mix : four case histories of successful programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McClellan, Michael K. (author / President, M.K. McClellan and Associates, Inc., Atlanta) and President, M.K. McClellan and Associates, Inc., Atlanta
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03042
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 40, 46-47
    Notes:
    James F. Evans Collection

    18. Adoption of e-marketing by direct market firms in the northeastern U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baer, Alexander G. (author) and Brown, Cheryl (author)
    Format:
    Paper
    Publication Date:
    2006-07-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24743
    Notes:
    Paper presented at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. 23 pages.

    19. Advertising and promotion in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Report
    Publication Date:
    1984-01
    Published:
    USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
    Notes:
    37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.

    29. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Donald M. (author), Edgar, Leslie D. (author), and Amaral, Katie (author)
    Format:
    journal articles
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00839
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(3) : 74-87
    Notes:
    Online via open access.

    30. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
    Format:
    Paper
    Publication Date:
    2010-02-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
    Notes:
    Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.

    31. Alaskan direct-market consumers: perception of organic products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swanson, R.B. (author / University of Alaska Fairbanks) and Lewis, C.B. (author / University of Alaska Fairbanks)
    Format:
    Journal article
    Publication Date:
    1993-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09108
    Journal Title:
    Home Economics Research
    Journal Title Details:
    22(2) : 138-155

    33. An evaluation of the Connecticut farmers' market coupon program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anliker, J.A. (author / University of Connecticut), Winne, M. (author / University of Connecticut), and Drake, L.T. (author / University of Connecticut)
    Format:
    Journal article
    Publication Date:
    1992-07
    Published:
    USA: Society for Nutrition Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09188
    Journal Title:
    Journal of Nutrition Education
    Journal Title Details:
    24(4) : 185-191

    34. And still there is misunderstanding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1919-06-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28506
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    151 : 2
    Notes:
    Agricultural Publishers Association Archives, Representative of a lumber association reports: "It appeared to me that there was an organized effort being made in the farm papers to foster an attitude of suspicion and distrust between the farmer and the small town merchant who sought the farm trade." Issue involves role of mail-order marketing of farm supplies in competition with local businesses.

    35. Annual fair brings farmers and consumers together

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dada, Oluwagbemiga A. (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    Nigeria: Centre for Information on Low External Input and Sustainable Agriculture, Amersfoort, The Netherlands.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27496
    Journal Title:
    LEISA Magazine
    Journal Title Details:
    24(1) : 35

    37. Are food exchange websites the next big thing in food marketing? A latent class analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vassalos, Michael (author) and Lim, Kar Ho (author)
    Format:
    Paper
    Publication Date:
    2014-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05772
    Notes:
    Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annual meeting, Minneapolis, MN, July 27-29, 2014. 19 pages.

    38. Are supermarkets poor-friendly? Debates and evidence from Vietnam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moustier, Paule (author), Figuie, Muriel (author), Anh, Dao The (author), and Loc, Nguyen Thi Tan (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Vietnam
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29855
    Notes:
    Pages 311-325 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    40. Back to the basics : direct-mail campaign points grape growers to more fruitful yields

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goforth, Alan (author / Senior Account Executive, Boasberg Valentine-Radford Public Relations, Kansas City, MO)
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06233
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6) : 24-25
    Notes:
    James F. Evans Collection

    43. Beef, direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2012-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08545
    Notes:
    ACDC holds introduction, including table of marketing resources., Online from the Agricultural Marketing Resource Center (AgMRC) maintained by USDA Rural Development, Washington,D.C., and Iowa State University, Ames. 98 pages.

    46. Biggest in the business : the latest lineup of communications shops with the greatest ag income (1991 top agricultural advertising, public relations agencies in the United States and Canada)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1992-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06130
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (5) : 30-37
    Notes:
    James F. Evans Collection

    48. Bringing the farm to the school: connecting food service directors and agricultural producers through communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Qu, Shuyang (author), Gorham, Laura M. (author), Rumble, Joy N. (author), and Roper, Caroline G. (author)
    Format:
    Paper
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05790
    Notes:
    Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 28 pages.

    49. Building an urban-rural platform for food security

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirwan, Emma (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    Ecuador: Centre for Information on Low External Input and Sustainable Agriculture, Amersfoort, The Netherlands.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28329
    Journal Title:
    LEISA
    Journal Title Details:
    24(3) : 22-23
    Notes:
    Online issue.

    50. Building successful partnerships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.