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    2. "I'm getting desperate." What we know about farmers' markets that fail

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    3. "Know your farmer, know your food" is a joke

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    4. "Local food" as a contested concept: networks, knowledges, nature and power in food-based strategies for rural development

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    6. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    7. A Kalamazoo direct to you

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    8. A good return on investment : companies are using newsletters to generate sales and new business leads

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    9. A guide to marketing organic produce

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    10. A guide to starting, operating, and selling in farmers markets

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    12. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    14. A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

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    15. A three million dollar monument to advertising

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    16. A willingness-to-purchase comparison of integrated pest management and conventional produce

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    17. Add tele- to the marketing mix : four case histories of successful programs

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    18. Adoption of e-marketing by direct market firms in the northeastern U.S

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    19. Advertising and promotion in food marketing

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    29. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    30. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    31. Alaskan direct-market consumers: perception of organic products

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    33. An evaluation of the Connecticut farmers' market coupon program

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    34. And still there is misunderstanding

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    35. Annual fair brings farmers and consumers together

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    37. Are food exchange websites the next big thing in food marketing? A latent class analysis

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    38. Are supermarkets poor-friendly? Debates and evidence from Vietnam

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    40. Back to the basics : direct-mail campaign points grape growers to more fruitful yields

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    43. Beef, direct marketing

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    46. Biggest in the business : the latest lineup of communications shops with the greatest ag income (1991 top agricultural advertising, public relations agencies in the United States and Canada)

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    48. Bringing the farm to the school: connecting food service directors and agricultural producers through communication

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    49. Building an urban-rural platform for food security

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    50. Building successful partnerships

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