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    2. "I'm getting desperate." What we know about farmers' markets that fail

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    3. "Know your farmer, know your food" is a joke

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    4. "Local food" as a contested concept: networks, knowledges, nature and power in food-based strategies for rural development

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    6. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    7. A Kalamazoo direct to you

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    8. A good return on investment : companies are using newsletters to generate sales and new business leads

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    9. A guide to marketing organic produce

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    10. A guide to starting, operating, and selling in farmers markets

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    12. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    14. A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

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    15. A three million dollar monument to advertising

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    16. A willingness-to-purchase comparison of integrated pest management and conventional produce

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    17. Add tele- to the marketing mix : four case histories of successful programs

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    18. Adoption of e-marketing by direct market firms in the northeastern U.S

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    19. Advertising and promotion in food marketing

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    29. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    30. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    31. Alaskan direct-market consumers: perception of organic products

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    33. An evaluation of the Connecticut farmers' market coupon program

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    34. And still there is misunderstanding

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    35. Annual fair brings farmers and consumers together

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    37. Are food exchange websites the next big thing in food marketing? A latent class analysis

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    38. Are supermarkets poor-friendly? Debates and evidence from Vietnam

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    40. Back to the basics : direct-mail campaign points grape growers to more fruitful yields

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    43. Beef, direct marketing

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    46. Biggest in the business : the latest lineup of communications shops with the greatest ag income (1991 top agricultural advertising, public relations agencies in the United States and Canada)

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    48. Bringing the farm to the school: connecting food service directors and agricultural producers through communication

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    49. Building an urban-rural platform for food security

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    50. Building successful partnerships

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    52. Buying by mail: the farmer the real father of the mail order idea

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    55. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

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    58. California farmers apply fun and quality in direct marketing

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    59. California farmers apply fun and quality in direct marketing

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    63. Catalogs boom and grow

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    64. Characteristics of farmer-to-consumer direct market customers: an overview

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    65. Chesterfield Berry farm features family fun

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    68. Common ground? Motivations for participation in a community-supported agriculture scheme

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    70. Communications & marketing in the e-life

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    75. Community supported agriculture (CSA): building community among farmers and non-farmers

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    77. Community supported agriculture: connecting farmers and consumers

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    79. Comparing farm financial performance across local foods market channels

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    80. Complete confidence in mail order clothing advertising

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    81. Considerably more than vegetables, a lot less than community: the dilemma of consumer supported agriculture

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    82. Consumer awareness and response to produce food safety issues

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    83. Consumer demand for local produce at extended season farmers' markets: guiding farmer marketing strategies

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    85. Consumer perceptions of the U.S. agricultural industry: a study of perceptions before and after watching the film Food, Inc

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    86. Consumers' and producers' perceptions of markets: service levels of the most important short food supply chains in Hungary

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    87. Consumers' perceptions and attitudes regarding Tennessee's new farmers' markets

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    88. Consumers' perceptions and attitudes regarding Tennessee's new farmers' markets

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    89. Consumers' purchase intention toward safety labeled dairy products in the Black Sea Region of Turkey

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    90. Consumers' sense of farmers' markets: tasting sustainability or just purchasing food?

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    93. Customer experience with farmers' markets: what hashtags can reveal

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    94. Deciphering the numbers

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    95. Department store advertising in farm papers: a survey by the Agricultural Publishers Association

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    97. Developing viable farmers markets in rural communities: an investigation of vendor performance using objective and subjective valuations

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