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    354. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    356. Buying by mail: the farmer the real father of the mail order idea

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    358. Some other mail order successes

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    359. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    360. The progressive advertising manager: modern methods of reaching the rural classes by means of the rural route system

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