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    52. Buying by mail: the farmer the real father of the mail order idea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15450
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 194-199
    Notes:
    Features development and current operations of Montgomery Ward &amp; Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.

    55. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22348
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 54, 56-57
    Notes:
    Describes the services of two word-of-mouth marketing firms serving agricultural clients.

    58. California farmers apply fun and quality in direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Merrill-Corum, Vance (author / Direct Marketing Specialist, California Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA: Menomonee Falls, WI : The Journal.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05595
    Journal Title:
    Rural Enterprise
    Journal Title Details:
    1 (4) : 28-30.
    Notes:
    AGRICOLA IND 88054048

    59. California farmers apply fun and quality in direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Merrill-Corum, Vance (author / Direct marketing specialist, California Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA: The Brady Company, Menomonee Falls, WI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08231
    Journal Title:
    Rural Enterprise
    Journal Title Details:
    1 (4) : 28-30
    Notes:
    Ray Woodis, AgComm teaching

    63. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    64. Characteristics of farmer-to-consumer direct market customers: an overview

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, R. (author / Rutgers-The State University) and Nayga, Jr., R.M. (author / Rutgers-The State University)
    Format:
    Journal article
    Publication Date:
    1996-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09191
    Journal Title:
    Journal of Extension
    Journal Title Details:
    34 (4)

    65. Chesterfield Berry farm features family fun

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whaley, Sherrie (author / Extension Information Officer, Virginia Tech University)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA: Menomonee Falls, WI : The Journal.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05542
    Journal Title:
    Rural Enterprise
    Journal Title Details:
    2 (4) : 5-8. ill.
    Notes:
    AGRICOLA IND 88052054

    68. Common ground? Motivations for participation in a community-supported agriculture scheme

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cox, Rosie (author), Holloway, Lewis (author), Venn, Laura (author), Dowler, Liz (author), Hein, Jane Ricketts (author), Kneafsey, Moya (author), and Tuomainen, Helen (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07823
    Journal Title:
    Local Environment
    Journal Title Details:
    13 (3): 203-218

    70. Communications & marketing in the e-life

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pessman, Craig (author)
    Format:
    Conference proceedings
    Publication Date:
    1999-11-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10649
    Journal Title Details:
    14 pages
    Notes:
    Presented by Craig Pessman of IBM, Champaign, IL, at Agricultural Communicators of Tomorrow Workshop, University of Illinois, Urbana, November 6, 1999

    75. Community supported agriculture (CSA): building community among farmers and non-farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sharp, Jeff (author), Imerman, Eric (author), and Peters, Greg (author)
    Format:
    Journal article
    Publication Date:
    2002-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24790
    Journal Title:
    Journal of Extension
    Journal Title Details:
    40(3)
    Notes:
    Online journal.

    77. Community supported agriculture: connecting farmers and consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schrupp, K. (author) and Gips, T. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10099
    Journal Title:
    Manna: Newsletter of the International Alliance for Sustainable Agriculture
    Journal Title Details:
    8(2) : 1, 4.

    79. Comparing farm financial performance across local foods market channels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, Todd M. (author), Jablonski, Becca B. R. (author), and Laughton, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-04
    Published:
    United States: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12335
    Journal Title:
    Journal of Extension
    Journal Title Details:
    v. 57, n. 2
    Notes:
    9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.

    80. Complete confidence in mail order clothing advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-02-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24905
    Notes:
    Special Bulletin No. 18. 3 pages., Calls attention to errors of description creeping into the advertising of some firms selling clothing, particularly women's clothing, by mail. Confirms standards used by the Vigilance Committee.

    81. Considerably more than vegetables, a lot less than community: the dilemma of consumer supported agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeLind, L.B. (author)
    Format:
    Book chapter
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19613
    Notes:
    Pages 192-206 in Jane Adams, Fighting for the farm: rural America transformed. University of Pennsylvania Press, Philadelphia. 338 pages.

    82. Consumer awareness and response to produce food safety issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McFadden, Dawn Thilmany (author), Blandon, Sara (author), Bunning, Marisa (author), Kendall, Patricia (author), Troxell-Alrich, Heather (author), Bruning, Jennifer (author), and Yeh, Sharon (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06398
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    41(1) : 108-114

    83. Consumer demand for local produce at extended season farmers' markets: guiding farmer marketing strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hamm, Michael W. (author), Conner, David S. (author), Montri, Adam D. (author), and Montri, Dru N. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37278
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    24 : 251-259

    85. Consumer perceptions of the U.S. agricultural industry: a study of perceptions before and after watching the film Food, Inc

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holt, Jessica (author) and Cartmell, Dwayne (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01526
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 24 pages.

    86. Consumers' and producers' perceptions of markets: service levels of the most important short food supply chains in Hungary

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Szabo, Dorottya (author) and Juhasz, Aniko (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    Hungary
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10922
    Journal Title:
    Studies in Agricultural Economics
    Journal Title Details:
    117 : 111-118
    Notes:
    In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.

    87. Consumers' perceptions and attitudes regarding Tennessee's new farmers' markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooker, J.R. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA), Eastwood, D.B. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA), and Gary, M.D. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09139
    Journal Title:
    Tennessee Farm and Home Science
    Journal Title Details:
    Fall 1993(168) : 14-19

    88. Consumers' perceptions and attitudes regarding Tennessee's new farmers' markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooker, J.R. (author), Eastwood, D.B. (author), and Gray, M.D. (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10096
    Journal Title:
    Tennessee Farm and Home Science
    Journal Title Details:
    Fall 1993(168) : 14-19

    89. Consumers' purchase intention toward safety labeled dairy products in the Black Sea Region of Turkey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bozoglu, Mehmet (author), Huang, Chung L. (author), Florkowski, Wojciech J. (author), and Kilic Topuz, Bakiye (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Turkey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06415
    Journal Title:
    Journal of Agricultural Sciences
    Journal Title Details:
    20(4) : 434-445

    90. Consumers' sense of farmers' markets: tasting sustainability or just purchasing food?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giampietri, Elisa (author), Koemle, Dieter B. A. (author), Yu, Xiaohua (author), and Finco, Adele (author)
    Format:
    Journal article
    Publication Date:
    2016-11-10
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08765
    Journal Title:
    Sustainability
    Journal Title Details:
    8(11), 1157
    Notes:
    14 pages.

    93. Customer experience with farmers' markets: what hashtags can reveal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    21(6) : 754-770
    Notes:
    Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.

    94. Deciphering the numbers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hennerberg, Greg (author / The Hennerberg Group, Measurable Marketing Consultants, Grapevine, TX)
    Format:
    Journal article
    Publication Date:
    1993-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07093
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (6) : 26-28
    Notes:
    James F. Evans Collection

    95. Department store advertising in farm papers: a survey by the Agricultural Publishers Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24855
    Notes:
    Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.

    97. Developing viable farmers markets in rural communities: an investigation of vendor performance using objective and subjective valuations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, T.M. (author) and Gomez, M.I. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11447
    Journal Title:
    Food Policy
    Journal Title Details:
    36 : 119-127
    Notes:
    9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.