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    61. Farmers grade direct mail : videotapes - sent at the correct time of year - receive favorable marks

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    63. Findings from studies of bulletins, news stories, and circular letters

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    64. Fishing for leads, catching sales

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    66. Flying below the radar : profits come from well-designed 'back-end' programs

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    67. Focus on direct marketing: solutions for agri-marketers

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    71. Giving credit its due: a behind-the-scenes look at award-winning projects from the CCA Communications Contest - Flint Energies

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    75. How to choose the best lists

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    76. In survey after survey farmers rate farm magazines as their Number One source of farming information

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