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    102. Direct marketing for results

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snowdon, G. (author / University of Illinois)
    Format:
    Conference paper
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08593
    Notes:
    1996 U.S. Agricultural Communicators Congress. Washington, D.C.

    108. The latest in direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steuer, Brittany (author), Hammond, Jeff (author), Larsen, Boo (author), and Jones, Janis (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26979
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 60-62
    Notes:
    Three direct marketing specialists discuss trends and techniques.

    111. The village mailman : the potential of postcards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tisa, Benedict (author / Non-formal educational communications consultant) and Non-formal educational communications consultant
    Format:
    Journal article
    Publication Date:
    1980-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04479
    Journal Title:
    Development Communication Report
    Journal Title Details:
    29 : 14-15

    113. Procuring printing perfection : organization and understanding of the process averts catalog catastrophes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Arnam,Patrick (author / President, Heartland Press, Spencer, IA) and President, Heartland Press, Spencer, IA
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04066
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 56-57
    Notes:
    James F. Evans Collection

    114. Direct mail announcement of agricultural publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, R.V. (author)
    Format:
    Research summary
    Publication Date:
    1954
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
    Notes:
    Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.

    115. Does the mail get through?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, Richard (author)
    Format:
    Journal article
    Publication Date:
    1955
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17909
    Journal Title:
    AAACE
    Journal Title Details:
    37 (5) : 7
    Notes:
    Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.

    117. Profile of a successful co-op advertising program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wenck, M.D. (author / DeKalb-Pfizer Genetics, DeKalb, IL) and DeKalb-Pfizer Genetics, DeKalb, IL
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00946
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(4): 36-37, 40
    Notes:
    AgComm Teaching

    118. Trends in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Speech
    Publication Date:
    1970-10-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03136
    Notes:
    Speech at the Farm Writers' and Broadcasters' Society of Victoria Seminar, Melbourne, Australia. 11 pages.

    119. The partnership approach : a unique technical information report reaches farm customers in a new way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wright, Tracey (author / Editor, Fieldstone Marketing and Public relations Ltd., Calgary, Alberta, Canada)
    Format:
    Journal article
    Publication Date:
    1993-02
    Published:
    Canada: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06645
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (2) : 44-46
    Notes:
    James F. Evans Collection

    120. Campaign postcards are motivational tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ynaya, Dominador C., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    Philippines: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16574
    Journal Title:
    Development Communication Report
    Journal Title Details:
    36 : 14-15

    123. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    125. A three million dollar monument to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 128-129, 132-135
    Notes:
    Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."

    129. Agri Marketing Annual Marketing Services Guide 2011

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Special issue
    Publication Date:
    2010-12
    Published:
    USA: Henderson Communications, L.L.C., Chesterfield, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00024
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(10)
    Notes:
    Special annual issue of Agri Marketing magazine. 168 pages., Annual guide lists more than 1,100 organizations - and 9,500 people - who provide products and services to the North American agricultural producer. Listings include companies, marketing services, agencies, agricultural and trade print, broadcast, e-business, associations and NAMA/CAMA directory.

    138. Buying by mail: the farmer the real father of the mail order idea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15450
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 194-199
    Notes:
    Features development and current operations of Montgomery Ward &amp; Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.

    140. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    142. Designing for direct results: a behind-the-scenes look at award-winning projects from the CCA Communications Contest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37371
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 7-8
    Notes:
    Via online.

    144. Farmers grade direct mail : videotapes - sent at the correct time of year - receive favorable marks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06236
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6) : 33
    Notes:
    James F. Evans Collection

    146. Giving credit its due: a behind-the-scenes look at award-winning projects from the CCA Communications Contest - Flint Energies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal
    Publication Date:
    2011-03
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36360
    Journal Title:
    Communique
    Journal Title Details:
    : 7-8

    147. In survey after survey farmers rate farm magazines as their Number One source of farming information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1965-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.