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    44. Designing for direct results: a behind-the-scenes look at award-winning projects from the CCA Communications Contest

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    45. Differential knowledge gain among Wisconsin dairymen: A field experiment

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    47. Direct mail announcement of agricultural publications

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    48. Direct mail usage rises in some areas

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    52. Direct marketing : where less yields more

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    54. Direct marketing for results

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    56. Does the mail get through?

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    57. Effectively disseminating information to limited-scale landowners in the urban/rural interface

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    59. Factors contributing to effective U.S. cooperative member-owner communications

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