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    52. Direct marketing : where less yields more

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    54. Direct marketing for results

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    56. Does the mail get through?

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    57. Effectively disseminating information to limited-scale landowners in the urban/rural interface

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    59. Factors contributing to effective U.S. cooperative member-owner communications

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    61. Farmers grade direct mail : videotapes - sent at the correct time of year - receive favorable marks

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    63. Findings from studies of bulletins, news stories, and circular letters

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    64. Fishing for leads, catching sales

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    66. Flying below the radar : profits come from well-designed 'back-end' programs

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    67. Focus on direct marketing: solutions for agri-marketers

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    71. Giving credit its due: a behind-the-scenes look at award-winning projects from the CCA Communications Contest - Flint Energies

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    75. How to choose the best lists

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    76. In survey after survey farmers rate farm magazines as their Number One source of farming information

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    81. Integrated marketing communications in the Australian and New Zealand wine industry

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    84. Learning to be 'Caretakers All' : PR program teaches students how agriculture cares for the environment

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    86. Mail order advertising

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    88. Mail order and internet

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    91. Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

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    93. Making your brand interactive

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    98. Methods of information dissemination to limited-scale landowners

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    100. More light on an old subject: having a bearing on mail order publications

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