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    105. Pandemic? Direct mail works!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Osborn, Jim (author / Boelte-Hall)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11782
    Journal Title:
    AAEA ByLine
    Notes:
    Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.

    108. Playing your cards right

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rowell, Lisa (author)
    Format:
    Journal article
    Publication Date:
    1993-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07094
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (6) : 32
    Notes:
    James F. Evans Collection

    111. Postal report - don'ts by the bushel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1929-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18197
    Journal Title:
    AAACE
    Journal Title Details:
    12 (1) : 13-14
    Notes:
    Lists 20 "don'ts" in connection with the exercise of the penalty privilege by field employees of the Extension Service, U.S. Department of Agriculture.

    112. Procuring printing perfection : organization and understanding of the process averts catalog catastrophes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Arnam,Patrick (author / President, Heartland Press, Spencer, IA) and President, Heartland Press, Spencer, IA
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04066
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 56-57
    Notes:
    James F. Evans Collection

    113. Profile of a successful co-op advertising program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wenck, M.D. (author / DeKalb-Pfizer Genetics, DeKalb, IL) and DeKalb-Pfizer Genetics, DeKalb, IL
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00946
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(4): 36-37, 40
    Notes:
    AgComm Teaching

    117. Questions about direct answered

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schroeder, Troy (author), Mandel, Maggie (author), Kovac, Chris (author), and Grothey, Andrah (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35734
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 60, 62-63
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328

    120. Reaching people by direct mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Read, Hadley (author)
    Format:
    Book chapter
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08489
    Notes:
    Pages 193-198 in H.C. Sanders and others (editors), The Cooperative Extension Service, Prentice-Hall,Inc., Englewood Cliffs, New Jersey. 436 pages.

    121. Reaching people by direct mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Read, Hadley (author)
    Format:
    Book chapter
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23694
    Notes:
    Pages 193-198 in H.C. Sanders (ed.), The Cooperative Extension Service. Prentice-Hall, Inc., Englewood Cliffs, New Jersey. 436 pages.

    122. Recruiting and retaining shareholders for community supported agriculture in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 33-46

    125. Selection and use of media and methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dryer, Gerald (author), Vlistrup, Richard (author), and Groves, Frank (author)
    Format:
    Publication
    Publication Date:
    1977-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26800
    Notes:
    20 pages.

    129. Some other mail order successes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15451
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 200-201
    Notes:
    Features development and current marketing operations of Kalamazoo Stove Company of Kalamazoo, Michigan, and Marvin Smith Company, Chicago, Illinois.

    141. The all new, the tried-and-true: direct response marketing campaigns that work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22347
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 50, 52-53
    Notes:
    Features a campaign by DuPont Crop Protection.

    145. The latest in direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steuer, Brittany (author), Hammond, Jeff (author), Larsen, Boo (author), and Jones, Janis (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26979
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 60-62
    Notes:
    Three direct marketing specialists discuss trends and techniques.

    148. The partnership approach : a unique technical information report reaches farm customers in a new way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wright, Tracey (author / Editor, Fieldstone Marketing and Public relations Ltd., Calgary, Alberta, Canada)
    Format:
    Journal article
    Publication Date:
    1993-02
    Published:
    Canada: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06645
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (2) : 44-46
    Notes:
    James F. Evans Collection

    151. The readability of written mass mailing material produced at the county level of the Alabama Cooperative Extension Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Earl C. (author), Verma, Satish (author), and Johnson: Director, Sunbelt Agricultural Exposition, University of Extension Service, University of Georgia Extension Service, Tifton, GA; Verma: Program Development Specialist, Cooperative Extension Service, Louisiana State University, Baton Rouge, LA
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06382
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    76 (1) : 49-57
    Notes:
    James F. Evans Collection, Alabama county Extension agents' circular letters and newsletters (2.5 million pieces in 1988) were found to be two grade levels higher than the reading level of the average U.S. adult, and 85 percent of Alabama 4-Hers. If this means that these materials are difficult to understand, agents need to write pieces aimed at lower reading grade levels. The study showed that agents would increase readability if they devoted more time to writing. Sensitizing agents to this need and providing learning opportunities in writing for readability are suggested. (original)

    152. The right tool for the job

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2003-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18290
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(6) : 44-45
    Notes:
    Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.

    155. The use and effectiveness of paid promotion for extension education programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scherer, C. (author / University of Illinois) and University of Illinois
    Format:
    Journal / Research summary
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01293
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    62 (3) : 61-63
    Notes:
    AgComm Teaching

    156. The usefulness and influence of information sources on commercial farms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Whipker, Linda (author), and Gloy, Brent A. (author)
    Format:
    Paper
    Publication Date:
    2000-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22293
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Tampa, Florida, July 30-August 2, 2000. 27 pages.

    157. The village mailman : the potential of postcards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tisa, Benedict (author / Non-formal educational communications consultant) and Non-formal educational communications consultant
    Format:
    Journal article
    Publication Date:
    1980-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04479
    Journal Title:
    Development Communication Report
    Journal Title Details:
    29 : 14-15

    158. Trends in Agriculture 2000

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2000
    Published:
    USA: Agricultural Publishers Association, with support from the W. K. Kellogg Foundation and the Alpha Zeta Foundation.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23967
    Notes:
    Summary of results of a national survey conducted by the Gallup Organization. 10 pages.

    159. Trends in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Speech
    Publication Date:
    1970-10-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03136
    Notes:
    Speech at the Farm Writers' and Broadcasters' Society of Victoria Seminar, Melbourne, Australia. 11 pages.

    162. Updates for marketers going direct

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schimek, Rosemary (author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), and Vaughan, Allen (author)
    Format:
    Commentary
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37186
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 50, 52-54
    Notes:
    Reports from six organizations that provide direct marketing services to the agriculture industry.

    165. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57

    168. When direct response goes to the mountain : selling direct marketing programs to top management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    David, T. (author / Tim David Marketing Services Inc., New York) and Tim David Marketing Services Inc., New York
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00079
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(11):52-54, 56
    Notes:
    AgComm Teaching

    169. Writing for direct mail: strategy and style

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Guide
    Publication Date:
    1971-11-09
    Published:
    USA: Publisher not identified.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07307
    Notes:
    Paul Hixson Collection., Practice units. 4 pages., Brief units provide practice involving action verbs, active verbs, unified sentences, conciseness, plain words and appropriateness.

    170. Your communication handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Handbook
    Publication Date:
    1961-01-18
    Published:
    USA: Extension Editorial Office, College of Agriculture, University of Illinois at Urbana-Champaign
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20841
    Notes:
    various pages within tabbed sections