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    102. How to choose the best lists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richey, S. (author / Progressive Farmer, Birmingham, AL) and Progressive Farmer, Birmingham, AL
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01038
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 72
    Notes:
    AgComm Teaching

    104. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    105. The village mailman : the potential of postcards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tisa, Benedict (author / Non-formal educational communications consultant) and Non-formal educational communications consultant
    Format:
    Journal article
    Publication Date:
    1980-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04479
    Journal Title:
    Development Communication Report
    Journal Title Details:
    29 : 14-15

    108. The use and effectiveness of paid promotion for extension education programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scherer, C. (author / University of Illinois) and University of Illinois
    Format:
    Journal / Research summary
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01293
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    62 (3) : 61-63
    Notes:
    AgComm Teaching

    109. Differential knowledge gain among Wisconsin dairymen: A field experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burnett, C. (author), Scherer, C.W. (author), and Bringe, A.N. (author)
    Format:
    Research report
    Publication Date:
    1978-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: B05848
    Notes:
    Claron Burnett collection, Department of Agricultural Journalism. University of Wisconsin, Madison. 36 p.

    110. Selection and use of media and methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dryer, Gerald (author), Vlistrup, Richard (author), and Groves, Frank (author)
    Format:
    Publication
    Publication Date:
    1977-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26800
    Notes:
    20 pages.

    111. Writing for direct mail: strategy and style

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Guide
    Publication Date:
    1971-11-09
    Published:
    USA: Publisher not identified.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07307
    Notes:
    Paul Hixson Collection., Practice units. 4 pages., Brief units provide practice involving action verbs, active verbs, unified sentences, conciseness, plain words and appropriateness.

    113. Trends in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Speech
    Publication Date:
    1970-10-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03136
    Notes:
    Speech at the Farm Writers' and Broadcasters' Society of Victoria Seminar, Melbourne, Australia. 11 pages.

    116. Reaching people by direct mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Read, Hadley (author)
    Format:
    Book chapter
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08489
    Notes:
    Pages 193-198 in H.C. Sanders and others (editors), The Cooperative Extension Service, Prentice-Hall,Inc., Englewood Cliffs, New Jersey. 436 pages.

    117. Reaching people by direct mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Read, Hadley (author)
    Format:
    Book chapter
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23694
    Notes:
    Pages 193-198 in H.C. Sanders (ed.), The Cooperative Extension Service. Prentice-Hall, Inc., Englewood Cliffs, New Jersey. 436 pages.

    118. In survey after survey farmers rate farm magazines as their Number One source of farming information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1965-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.

    119. Advisors' perceptions of changes in extension communication methods in five fast growing and five slow growing California counties

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dail, H.M. (author)
    Format:
    Thesis summary
    Publication Date:
    1963-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08459
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1962
    Notes:
    Pages 74-75 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the doctor of philosophy degree in cooperative extension administration, University of Wisconsin, Madison. 1960. 155 pages.

    120. An evaluation of selected teaching methods in getting a new farm practice adopted in St. Landry Parish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robert, J.J. (author)
    Format:
    Thesis summary
    Publication Date:
    1962-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08431
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1961
    Notes:
    Pages 69-70 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree in agricultural extension education, Louisiana State University, Baton Rouge. 1961. 77 pages.

    121. Direct mail usage rises in some areas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bevard, G. (author), Ames, Robert (author), Gray, Walter (author), and Warner, E.D. (author / Carmichael, J.P.)
    Format:
    Journal article
    Publication Date:
    1961-10
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17651
    Journal Title:
    AAACE
    Journal Title Details:
    : 1-3

    122. Your communication handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Handbook
    Publication Date:
    1961-01-18
    Published:
    USA: Extension Editorial Office, College of Agriculture, University of Illinois at Urbana-Champaign
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20841
    Notes:
    various pages within tabbed sections

    126. Does the mail get through?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, Richard (author)
    Format:
    Journal article
    Publication Date:
    1955
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17909
    Journal Title:
    AAACE
    Journal Title Details:
    37 (5) : 7
    Notes:
    Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.

    128. Direct mail announcement of agricultural publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, R.V. (author)
    Format:
    Research summary
    Publication Date:
    1954
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
    Notes:
    Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.

    129. Findings from studies of bulletins, news stories, and circular letters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crile, Lucinda (author)
    Format:
    Report
    Publication Date:
    1953
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01359
    Notes:
    AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Washington, D.C.: U.S. Dept of Agriculture, 24pp (Extension Service Circular 488)

    130. Postal report - don'ts by the bushel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1929-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18197
    Journal Title:
    AAACE
    Journal Title Details:
    12 (1) : 13-14
    Notes:
    Lists 20 "don'ts" in connection with the exercise of the penalty privilege by field employees of the Extension Service, U.S. Department of Agriculture.

    131. Advertising counsel must be unbiased

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / President, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1925-11-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24909
    Notes:
    Special Bulletin No. 101. Speech to annual convention of the Direct Mail Advertising Association, Boston, Massachusetts. 2 pages.

    132. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57

    148. More light on an old subject: having a bearing on mail order publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15822
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(3) : 226-227
    Notes:
    Results of a survey about consumers' use of various advertised products, including those advertised in farm papers.

    150. Mail order advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15932
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(3) : 273-277
    Notes:
    Extracts from an address delivered before the Central Y.M.C.A. advertising class, Chicago, Illinois.

    157. Buying by mail: the farmer the real father of the mail order idea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15450
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 194-199
    Notes:
    Features development and current operations of Montgomery Ward &amp; Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.

    159. Some other mail order successes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15451
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 200-201
    Notes:
    Features development and current marketing operations of Kalamazoo Stove Company of Kalamazoo, Michigan, and Marvin Smith Company, Chicago, Illinois.

    160. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    162. A three million dollar monument to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 128-129, 132-135
    Notes:
    Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."

    165. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.