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    105. Pandemic? Direct mail works!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Osborn, Jim (author / Boelte-Hall)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11782
    Journal Title:
    AAEA ByLine
    Notes:
    Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.

    108. Playing your cards right

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rowell, Lisa (author)
    Format:
    Journal article
    Publication Date:
    1993-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07094
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (6) : 32
    Notes:
    James F. Evans Collection