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    1. Pandemic? Direct mail works!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Osborn, Jim (author / Boelte-Hall)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11782
    Journal Title:
    AAEA ByLine
    Notes:
    Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.

    5. 2016 Agri media survey: digital growing but not at expense of print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinsman, Matt (author / Connectiv Agri Council)
    Format:
    Article
    Publication Date:
    2016-06-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
    Notes:
    Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.

    7. Factors contributing to effective U.S. cooperative member-owner communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Lisa N. (author), Kenkel, Phil L. (author), Holcomb, Rodney B. (author), and Naile, Traci J. (author)
    Format:
    Paper
    Publication Date:
    2013-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01156
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 21 pages.

    8. Recruiting and retaining shareholders for community supported agriculture in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 33-46

    10. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Donald M. (author), Edgar, Leslie D. (author), and Amaral, Katie (author)
    Format:
    journal articles
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00839
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(3) : 74-87
    Notes:
    Online via open access.

    11. Designing for direct results: a behind-the-scenes look at award-winning projects from the CCA Communications Contest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37371
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 7-8
    Notes:
    Via online.

    13. Updates for marketers going direct

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schimek, Rosemary (author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), and Vaughan, Allen (author)
    Format:
    Commentary
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37186
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 50, 52-54
    Notes:
    Reports from six organizations that provide direct marketing services to the agriculture industry.

    15. Giving credit its due: a behind-the-scenes look at award-winning projects from the CCA Communications Contest - Flint Energies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal
    Publication Date:
    2011-03
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36360
    Journal Title:
    Communique
    Journal Title Details:
    : 7-8

    16. Agri Marketing Annual Marketing Services Guide 2011

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Special issue
    Publication Date:
    2010-12
    Published:
    USA: Henderson Communications, L.L.C., Chesterfield, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00024
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(10)
    Notes:
    Special annual issue of Agri Marketing magazine. 168 pages., Annual guide lists more than 1,100 organizations - and 9,500 people - who provide products and services to the North American agricultural producer. Listings include companies, marketing services, agencies, agricultural and trade print, broadcast, e-business, associations and NAMA/CAMA directory.

    17. Questions about direct answered

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schroeder, Troy (author), Mandel, Maggie (author), Kovac, Chris (author), and Grothey, Andrah (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35734
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 60, 62-63
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328

    19. Making your brand interactive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heckathorn, Carissa (author / National Cooperative Business Association)
    Format:
    Journal Article
    Publication Date:
    2010-05
    Published:
    USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30214
    Journal Title:
    Communique
    Journal Title Details:
    : 11