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    2. Learning to be 'Caretakers All' : PR program teaches students how agriculture cares for the environment

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    5. The usefulness and influence of information sources on commercial farms

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    10. Direct mail usage rises in some areas

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    13. Factors contributing to effective U.S. cooperative member-owner communications

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    14. Communications media

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    17. Differential knowledge gain among Wisconsin dairymen: A field experiment

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    23. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    24. Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

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    25. Findings from studies of bulletins, news stories, and circular letters

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    27. Advisors' perceptions of changes in extension communication methods in five fast growing and five slow growing California counties

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    28. Flying below the radar : profits come from well-designed 'back-end' programs

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    29. Direct marketing : where less yields more

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    31. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    32. When direct response goes to the mountain : selling direct marketing programs to top management

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    37. Selection and use of media and methods

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    38. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    42. Focus on direct marketing: solutions for agri-marketers

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    45. Back to the basics : direct-mail campaign points grape growers to more fruitful yields

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    48. Recruiting and retaining shareholders for community supported agriculture in Texas

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    50. Making your brand interactive

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    55. Mail order and internet

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    56. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    57. The readability of written mass mailing material produced at the county level of the Alabama Cooperative Extension Service

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    58. 2016 Agri media survey: digital growing but not at expense of print

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    67. Fishing for leads, catching sales

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    71. Mail order advertising

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    72. Advertising counsel must be unbiased

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    76. Methods of information dissemination to limited-scale landowners

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    77. Effectively disseminating information to limited-scale landowners in the urban/rural interface

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    78. Pandemic? Direct mail works!

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    81. Communications & marketing in the e-life

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    82. The all new, the tried-and-true: direct response marketing campaigns that work

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    83. The right tool for the job

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    84. Reaching people by direct mail

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    85. Reaching people by direct mail

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    86. Integrated marketing communications in the Australian and New Zealand wine industry

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    87. How to choose the best lists

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    89. An evaluation of selected teaching methods in getting a new farm practice adopted in St. Landry Parish

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    90. Playing your cards right

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    93. The use and effectiveness of paid promotion for extension education programs

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    96. Updates for marketers going direct

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    97. Questions about direct answered

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