Case study involving audience misinterpretation of an instructional film used in a developing country. Viewers saw and remembered a chicken in the background of one scene more than the main point about the need to boil water.
Communication for Social Change Consortium, South Orange, New Jersey. 6 pages., Features efforts by Cinema Numerique Ambulant of France to use film to spark community dialogue in three West African counries.
Bentley, Jeffery W. (author), Van Mele, Paul (author), and Zakaria, A.K.M. (author)
Format:
Book chapter
Publication Date:
2005
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24695
Notes:
Pages 77-88 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
