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2. Change and the agricultural communicator : electronic dissemination of extension information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beck, Howard W. (author), Cilley, Mary L. (author), and Beck: Department of Agricultural Engineering, University of Florida; Cilley: Department of Agricultural Education and Communication, University of Florida
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07854
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (1) : 1-10
- Notes:
- James F. Evans Collection, Agricultural communicators are accustomed to acting as change agents. Now communicators face the challenge of dealing with technological changes that are reshaping their own profession. A case history is presented of electronic delivery of Extension information at the University of Florida's Institute of Food and Agricultural Sciences (IFAS). This paper examines the role of the technical communicator within an evolving framework of institutional change. It is seen that tasks traditionally performed by editors and artists are in one sense unchanged, although they are now performed by computers. However, there are new opportunities for communicators, especially in the areas of user interface design and knowledge management, that are made possible by the new computer medium.
3. Electronic delivery of extension publications to Idaho farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kephart, K.D. (author), Trent, A. (author), and Trent: Department of Plant, Soil, and Entomological Sciences, University of Idaho, Moscow, ID; Kephart: Extension Specialist, University of Missouri, Columbia, MO
- Format:
- Conference paper
- Publication Date:
- 1990
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06923
- Notes:
- AGRICOLA IND 91023381, In: Zazueta, Fedro S., ed. Proceedings of the 3rd International Conference on Computers in Agricultural Extension Programs; 1990 January 31 - February 1; Grosvenor Resort Hotel, Disney World Village, Lake Buenavista, FL. Gainesville, FL : Florida Cooperative Extension Service, University of Florida, [1990]. p. 677-680