Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
16 pages., Online via Directory of Open Access Journals (DOAJ.org)., Interviews with 203 smallholder farmers in Uganda indicated that households with higher level of information access through cell phone use and weak-tie information sources were more likely to use inputs.
4 pages., Online via Directory of Open Access Documents (DOAJ)., In interviews, "...a group of 'conservation-minded' Illinois farmers revealed that while they are not necessarily familiar with the Illinois Nutrient Loss Reduction Strategy (NLRS), they are concerned with nutrient loss and are taking steps to address those concerns." However, authors observed that added efforts may be required to encourage adoption of the best management practices recommended by the strategy. The study also identified information sources farmers trust in making such decisions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11718
Notes:
Online via AgriMarketing Weekly from the Certified Agriculture Dealer (CAD) Program and partner RFD-TV. 2 pages., Release announces "the first live national farm show that includes both the local and virtual aspect for farmers and ranchers to participate in the best way that suits their operations."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28509
Notes:
Agricultural Publishers Association Archives, Pages 6-10 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920.
