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    63. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    64. Plot tours go virtual: when dealer attendance dropped at summer field days, Mycogen Seeds turned to electronic supplemental training to zero in on product positioning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ross, Ron (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23177
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 28-29

    69. Local dealers of agricultural inputs: who's your buyer?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alexander, Corinne (author), Foley, Daniel (author), and Wilson, Christine (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20148
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(2) : 40, 42
    Notes:
    Survey report from the Purdue University Center for Food and Agricultural Business describes types of buyers: business, economic and relationship.

    71. Internet and e-commerce adoption by agricultural input firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay (author), Henderson, Jason (author), and Dooley, Frank (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24872
    Journal Title:
    Review of Agricultural Economics
    Journal Title Details:
    26(4) : 505-520
    Notes:
    "a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs."

    72. Selling to commercial producers successfully

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19831
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(1) : 26-29
    Notes:
    Part of a section on relationship marketing. Features results of the Commercial Producer Survey conducted by the Purdue University Center for Food and Agricultural Business.

    75. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    76. Private extension in Albania : the case of Albanian fertilizer and agri-business dealers' association : impact study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Androulidakis, Stavros (author), Freeman, Claude C. (author), Bicoku, Ylli (author), Peqini, Ilir (author), and Agolli, Shkelqim (author)
    Format:
    Proceedings
    Publication Date:
    2001-08-27
    Published:
    Albania: Wageningen University and Research Centre
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20805
    Notes:
    Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future", 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001