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    51. Farmers' sources of information

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    52. Farmers' sources of information about machinery

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    53. From transactions to relationships: the case of the Irish beef chain

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    54. Getting dealer co-operation

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    56. How large commercial producers choose input suppliers: expendable products from seed to animal health

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    57. How message monies are shifting

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    59. How to treat farmers fairly? Results of a farmer survey

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    60. Hubbard milling's co-op advertising program is helping the dealer build a professional campaign

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    61. Identifying perceptions associated with agricultural chemical use: implications for pesticide applicator training programs in Illinois

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    63. In survey after survey farmers rate farm magazines as their Number One source of farming information

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    66. Influence of sources of seed on varietal adoption behavior of wheat farmers in Indo-Gangetic Plains of India

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    67. Inter-organizational relationships as determinants for competitiveness in the agri-food sector: the Spanish wheat-to-bread chain

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    68. Internet and e-commerce adoption by agricultural input firms

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    70. Introduction of new technologies in agriculture: a study of the challenges in the adoption of hybrid rice in India

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    72. Local dealers of agricultural inputs: who's your buyer?

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    73. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    77. Meeting the challenge of business: an explosive case history

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    79. Networking in meat production systems: the influence of cooperative structures on farmers' participation

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    81. New era, new deal : dealer / manufacturer relations changing in farm equipment industry

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    83. New ways to target dealers: two publishing companies launch magazines and other vehicles to help dealers succeed with new technology such as e-commerce

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    84. Non-industrial private forest landowner use of information sources concerning management of their woodland on the Tennessee Northern Cumberland Plateau

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    88. Plot tours go virtual: when dealer attendance dropped at summer field days, Mycogen Seeds turned to electronic supplemental training to zero in on product positioning

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    91. Precision farming information sources used by cotton farmers and implications for extension

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    92. Private extension in Albania : the case of Albanian fertilizer and agri-business dealers' association : impact study

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    93. Private, non-mass media sources of agricultural information : a resource dependence perspective

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    94. Privatization of crop production information service markets

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    95. Privatization of crop production information service markets

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    97. Publisher influence on dealers to promote advertising in the farm field

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    100. Rural lifestyle media updates

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