"a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs."
Anderson, M.A. (author), Cairns, L.E. (author), Heady, E.O. (author), and Baum, E.L. (author)
Format:
Research summary
Publication Date:
1956
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00090
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Iowa Agricultural Experiment Station, Iowa State College, Ames. Special Report 16. 36 pages.
Androulidakis, Stavros (author), Freeman, Claude C. (author), Bicoku, Ylli (author), Peqini, Ilir (author), and Agolli, Shkelqim (author)
Format:
Proceedings
Publication Date:
2001-08-27
Published:
Albania: Wageningen University and Research Centre
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20805
Notes:
Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future", 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001
Asenso-Okyere, Kwadwo (author), Babu, Suresh Chandra (author), Glendenning, Claire J. (author), Govindarajan, Senthil Kumar (author), and International Food Policy Research Institute.
Format:
Report
Publication Date:
2011-12
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00940
Notes:
ACDC holds contents page and discussion section. URL provides full-text access., Via AgEcon Search. 53 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00211
Notes:
AgComm Teaching. Hal R. Taylor Collection, CRC Report No. 3. Communications Research Center, School of Public Relations and Communication, Boston University. 51pp.
Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
Format:
Journal article
Publication Date:
2012
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.
Erickson, Bruce (author) and Lowenberg-DeBoer, James (author)
Format:
Survey report
Publication Date:
2018-07-19
Published:
USA: Purdue University, West Lafayette, Indiana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10589
Notes:
20 pages., Via online - Power Point presentation. Summarizes retail dealers' adoption of precision technologies in agriculture, 1997-2017., The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption. The 2017 survey is the 18th, conducted every year from 1997 to 2009, and then every other year following. Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption.
The 2017 survey shows substantial increases in the adoption of practices that provide data for understanding and managing inter- and intra-field variability. Grid/zone soil sampling, which was being offered by 35 to 57% of dealers in a period stretching from 1999 to 2013, increased to 67% in 2015 and to 78% offering in 2017. Soil EC mapping increased from 19% in 2015 to 31% in 2017, and dealers offering UAV services from 19% to 30%. At the same time variable rate technology (VRT) seeding prescriptions, VRT lime application, and VRT fertilizer application services are up, yet VRT pesticide offerings are down. Seventy eight percent of dealers are using autoguidance for their custom application and 73% are using sprayer section controllers.
Part of a section on relationship marketing. Features results of the Commercial Producer Survey conducted by the Purdue University Center for Food and Agricultural Business.
Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09641
Notes:
Eugene A. Kroupa Collection, Thesis for master of science degree in environmental communication, Agricultural Journalism Department, University of Wisconsin, Madison. 65 pages.
16 pages., Online via Directory of Open Access Journals (DOAJ.org)., Interviews with 203 smallholder farmers in Uganda indicated that households with higher level of information access through cell phone use and weak-tie information sources were more likely to use inputs.
Kashem, M. (author) and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36283
Notes:
Retrieved 03/22/2011, Via online. Pages 48-49 in Book of Abstracts: Participatory Communication Research Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
Khandker, Varsha (author) and Gandhi, Vasant P. (author)
Format:
Paper
Publication Date:
2012-02
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00954
Notes:
Paper presented at the 56th AARES (Australian Agricultural and Resource Economics Society) annual conference, Fremantle, Western Australia, February 7-10, 2012. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Larson, James A. (author), Roberts, Roland K. (author), English, Burton C. (author), Martin, Steven W. (author), Velandia, Margarita (author), Lambert, Dayton M. (author), and Jenkins, Amanda (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35994
4 pages., Online via Directory of Open Access Documents (DOAJ)., In interviews, "...a group of 'conservation-minded' Illinois farmers revealed that while they are not necessarily familiar with the Illinois Nutrient Loss Reduction Strategy (NLRS), they are concerned with nutrient loss and are taking steps to address those concerns." However, authors observed that added efforts may be required to encourage adoption of the best management practices recommended by the strategy. The study also identified information sources farmers trust in making such decisions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28509
Notes:
Agricultural Publishers Association Archives, Pages 6-10 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920.
Moore, Lori L. (author), Murphrey, Theresa Pesl (author), Degenhart, Shannon H. (author), Vestal, T. Andy (author), Loux, Shavahn (author), and Association for International Agricultural and Extension Education.
Format:
Abstract
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00412
Notes:
Abstract of Article #2 in Proceedings of the Association for International Agricultural and Extension Education, Windhoek, Namibia, July 3-7, 2011. 1 page.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08957
Notes:
Page 16 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of research reported by the National Fertilizer Association, Inc., Washington, D.C. 1929. 38 pages.
Okello, Julius Juma (author), Okello, Ruth M. (author), and Ofwona-Adera, Edith (author)
Format:
Book chapter
Publication Date:
2010
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02156
Notes:
Pages 1-18 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1953-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."
Pritchard, Robert (author / Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL) and Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03044
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 14 Document Number: B01746
Notes:
#1388, Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis for master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison, WI. 78 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03842
Notes:
James F. Evans Collection; Contains Abstract and Table of Contents only, Madison, WI : University of Wisconsin, 1989. 369 p. Ph D. dissertation, mass communications
Summarizes results of a non-farmer survey documenting how each of five stages of the agricultural and food business value chain is evolving in terms of data collection and use.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01226
Notes:
Pages 151-182 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16999
Notes:
Pages 151-182 in Steven A. Wolf (ed.), Privatization of information and agricultural industrialization. CRC Press, Boca Raton, Florida. 299 pages, This chapter originated as part of a workshop held at the University of Wisconsin-Madison on October 25-26, 1995. Theme of the workshop: "Privatization of information and technology transfer in U.S. agriculture: research and policy implications."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08640
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Kentucky Agricultural Experiment Station, Lexington. Prog. Rpt. 40. 18 pages.
