Pampouille, Hubert (author), Straszewska, Sophie (author), and Institut National de la Recherche Agronomique, Service Documentation, France; Institut National de la Recherche Agronomique, Service Documentation, France
Format:
Conference paper
Language:
French with English abstract
Publication Date:
1981
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03990
Notes:
In: Agricultural information to hasten development : Proceedings of the VIth World Congress of the International Association of Agricultural Librarians and Documentalists, held at the Philippine International Convention Center, Manila, Philippines; 3-7 March 1980. Los Banos, Laguna, Philippines : Agricultural Libraries Association of the Philippines; Agricultural Information Bank of Asia, 1981. p. 79-90
Evans, James F. (author / University of Illinois, Office of Agricultural Communications and Extension Education) and University of Illinois, Office of Agricultural Communications and Extension Education
Format:
Report
Publication Date:
1980
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02621
Notes:
James F. Evans Collection, Mimeographed, 1980. 22 p.
16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.
