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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
Journal Title:
Journal of Promotion Management
Journal Title Details:
17 : 96-113
Notes:
19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Loebnitz, Natascha (author), Schuitema, Geertje (author), and Grunert, Klaus G. (author)
Format:
Journal article
Publication Date:
2015-04
Published:
Denmark
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07147
Journal Title:
Psychology & Marketing
Journal Title Details:
32(4) : 408-421