Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14546
Notes:
Pages 150-162 in Neville Jayaweera and Sarath Amunagama (eds.), Rethinking development communication. Asia Mass Communication Research and Information Centre, Singapore.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06693
Notes:
Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C. and the Social Sciences Institute, North Carolina A&T State University, Greensboro. 7 pages., Describes a customizable curriculum (nine training modules), video and self-scoring evaluation instrument for use in workshops.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30399
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."
