Grunig, James E. (author) and Verčič, Dejan (author)
Format:
Book chapter
Publication Date:
2000
Published:
United States
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09051
Notes:
James E. Grunig Collection, Pages 7-58 in Moss, D., Verčič, D., and Warnaby, G.(eds.), Perspectives on public relations research. Routledge: London and New York. 288 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14184
Notes:
Chapter 4 in Neville Jayaweera and Sarath Amunugama (eds.), Rethinking development communication. Asian Mass Communication Research and Information Centre, Republic of Singapore. 264 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12867
Notes:
Chapter 15 in Anjan Kumar Banerji (ed.), Communication and development. Department of Journalism and Mass Communication, Banaras Hindu University, Varanasi, India. 135 pages.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., "...for all their seeming importance, these continuous outpourings of government and foreign aid and the steady diffusion of developmental projects and innovations are only pallatives. Thus, the wheel of agricultural development must reel off with a farmer-oriented concept of development which gives prominent role to farmers' participation in programs which are supposedly designed for their upliftment. ... "How can farmers be mobilized to participate in their own development? Simply by the abolition of 'transmission mentality' in communication and its replacement with a more liberating type of communication that would contain more dialogue..."
