McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
USA: Monsanto Agricultural Products, St. Louis, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26740
Notes:
20 pages., Prepared for the Western Governers Conference in Salt Lake City, Utah, February 21, 1984, to discuss "The image of agriculture." Prepared by the public affairs office of Monsanto Agricultural Products in cooperation with the staff of Governor Ted Schwinden, Montana, and KUED-TV, Salt Lake City, Utah.
16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
