Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10375
Notes:
Paper submitted to the Research Special Interest Group, Agricultural Communicators in Education/National Extension Technology Conference Knoxville, Tennessee, June 12-16, 1999
10 pages., Online via UI electronic subscription, Results from analysis of a scale-adjusted stated preference technique (mostly best-worst scaling) showed considerable heterogeneity in consumers' perceptions of trust and choice variability related to use of nanotechnology in food production and packaging. Findings provided insights in the development of risk communication and management.
