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    Start Over Subject Term credibility

    35. Source credibility pattern among small and big farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chole, R.R. (author) and Rahudkar, W.B. (author)
    Format:
    Journal article
    Publication Date:
    1978-06
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05401
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    14 (1/2) : 50-53
    Notes:
    Evans, cited reference

    36. "Book One, Chapter One, Verse One" - selling PR to management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clark, J. Kenneth (author / Vice President, Corporate Communications, Duke Power Company)
    Format:
    Speech
    Publication Date:
    1985-07-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06353
    Notes:
    Speech presented at the summer seminar of Agricultural Relations Council in Asheville, North Carolina, July 19, 1985. 7 pages.

    39. It's the reader, stupid

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crummett, Dan (author)
    Format:
    Commentary
    Publication Date:
    2005-11
    Published:
    USA: American Agricultural Editors' Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23219
    Journal Title:
    ByLine
    Journal Title Details:
    : 6-7
    Notes:
    Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."