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    151. "Book One, Chapter One, Verse One" - selling PR to management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clark, J. Kenneth (author / Vice President, Corporate Communications, Duke Power Company)
    Format:
    Speech
    Publication Date:
    1985-07-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06353
    Notes:
    Speech presented at the summer seminar of Agricultural Relations Council in Asheville, North Carolina, July 19, 1985. 7 pages.

    152. Study of the rural press in Kenya

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mbindyo, Joseph M. (author)
    Format:
    Report
    Publication Date:
    1985-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11082
    Journal Title Details:
    92 leaves.
    Notes:
    United Nations, UNESCO Regional Office for Communications in Africo. April 1985

    155. Responding to media cheap shots : observations on the CAST experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hutchcroft, Theodore (author)
    Format:
    Report
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08138
    Notes:
    Theodore Hutchcroft Collection, Ames, IA: Council for Agricultural Science and Technology, February 1983. 7 p. (CAST paper no. 16)

    156. The media as an entomological tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kritsky, Gene (author / Associate Professor of Biology, College of Mount St. Joseph, Mount St. Joseph, OH)
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA: Lanham, MD : The Entomological Society of America
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06940
    Journal Title:
    Bulletin of the Entomological Society of America
    Journal Title Details:
    29 (4) : 3-4
    Notes:
    entomology

    157. Source credibility pattern among small and big farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chole, R.R. (author) and Rahudkar, W.B. (author)
    Format:
    Journal article
    Publication Date:
    1978-06
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05401
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    14 (1/2) : 50-53
    Notes:
    Evans, cited reference

    158. How good is that high priced advice?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kruse, Loren (author / Senior Farm Management Editor, Successful Farming) and Senior Farm Management Editor, Successful Farming
    Format:
    Journal article
    Publication Date:
    1978
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05467
    Journal Title:
    Successful Farming
    Journal Title Details:
    December, 1978 : 19-21
    Notes:
    Evans, AgComm teaching

    161. Agricultural leaders and their characteristics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kulkarni, V.V. (author), Supe, S.V. (author), and College of Agriculture, Nagpur, India; College of Agriculture, Nagpur, India
    Format:
    Journal article
    Publication Date:
    1975
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04968
    Journal Title:
    Society and Culture
    Journal Title Details:
    6 (1) : 65-70
    Notes:
    Evans, cited reference

    163. Public relations in an era of public involvement: challenge for the timber industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rich, Stuart U. (author)
    Format:
    Proceedings
    Publication Date:
    1973
    Published:
    USA: University of Oregon Press, Eugene, Oregon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20153
    Notes:
    104 pages, Proceedings of a conference, "Public relations in an era of public involvement: challenge for the timber industry." Held March 20, 1973 in Portland, Oregon.

    164. Relative efficiency of four methods of measuring credibility of farm information sources

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sandhu, A.S. (author)
    Format:
    Journal article
    Publication Date:
    1973
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00640
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    9 (1/2) : 71-74
    Notes:
    AgComm Teaching

    165. Farmers' perception of differential credibility pattern of information sources

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, D. (author) and Singh, M.R. (author)
    Format:
    Journal article
    Publication Date:
    1972
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00681
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    8 (3/4) : 74-78
    Notes:
    AgComm Teaching

    166. Farmers' information source credibility and its relation to their rational and adoption behaviour

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Supe, S.V. (author)
    Format:
    Journal article
    Publication Date:
    1971
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00682
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    7 (1/2) : 29-33
    Notes:
    AgComm Teaching

    167. A paradigm of factors contributing to communication fidelity with reference to high-yielding varieties programme

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jha, P.N. (author) and Singh, K.N. (author)
    Format:
    Journal article
    Publication Date:
    1970
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00102
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    6 (3/4) : 1-11
    Notes:
    AgComm Teaching

    168. Agricultural innovation among Indian farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fliegel, Frederick C. (author), Kivlin, Joseph E. (author), Roy, Prodipto (author), and Sen, Lalit K. (author)
    Format:
    Book
    Publication Date:
    1968
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B03062
    Notes:
    Contains Preface and Table of Contents only, Nyderabad, India : national Institute of Community Development, 1968. 112 p.

    169. Assessing the rice production competency of agricultural change agents: development of a measuring instrument

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cuyno, Rogelio V. (author)
    Format:
    Thesis
    Publication Date:
    1967-11
    Published:
    Philippines: College of Agriculture, University of the Philippines, Los Banos.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes7 Document Number: C12576
    Notes:
    Francis C. Byrnes Collection, Master's thesis in Agricultural Extension. 104 p.

    170. Resistance to change: fact or fiction?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author / International Rice Research Institute)
    Format:
    Paper
    Publication Date:
    1964-11-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12233
    Notes:
    Francis C. Byrnes Collection, Presentation at the Weekly Forum, U.S. Agency for International Development, Manila, Philippines. 14 p.

    171. Communication theory, process and philosophy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    Conference paper
    Publication Date:
    1964
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05422
    Notes:
    Theodore Hutchcroft Collection, Mimeographed, 1964. 16 p. Outline of a presentation at the Rural Development Broadcasting Seminar, Los Banos, Laguna, Philippines, September 1, 1964.

    172. Communication theory, process and philosophy : with special reference to radio in rural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author / International Agricultural Development Service) and International Agricultural Development Service
    Format:
    Manuscript
    Publication Date:
    1964
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05593
    Notes:
    Francis C. Byrnes Collection, Outline of presentation at the Rural Development Broadcasting Seminar, Los Banos, Laguna, Philippines, September 1, 1964. 15 p.

    174. Communication credibility of a nonrecommended agricultural innovation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Francis, D.G. (author)
    Format:
    Thesis summary
    Publication Date:
    1962-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08423
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1961
    Notes:
    Page 56-57 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree, Ohio State University, Columbus. 1960. 79 pages.

    176. Problems of the farm woman and the farm home in relation to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brownell, Mrs. Fred D. (author / Wnterset, Iowa)
    Format:
    Speech
    Publication Date:
    1922-06-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22522
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered at the Agricultural Departmental Meeting, Associated Advertising Clubs of the World, Milwaukee, Wisconsin, June 13, 1922. 7 pages., Provides an update about the life, activities, organizations and interests of farm women, the "sentimental side of the farm woman." Emphasizes buying activities and needs for product information. Emphasizes the value of farm papers.

    177. The advertising school and its product

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, S. Roland (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16347
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 436-437
    Notes:
    Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."