Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22522
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered at the Agricultural Departmental Meeting, Associated Advertising Clubs of the World, Milwaukee, Wisconsin, June 13, 1922. 7 pages., Provides an update about the life, activities, organizations and interests of farm women, the "sentimental side of the farm woman." Emphasizes buying activities and needs for product information. Emphasizes the value of farm papers.
Page 56-57 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree, Ohio State University, Columbus. 1960. 79 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05422
Notes:
Theodore Hutchcroft Collection, Mimeographed, 1964. 16 p. Outline of a presentation at the Rural Development Broadcasting Seminar, Los Banos, Laguna, Philippines, September 1, 1964.
Byrnes, Francis C. (author / International Agricultural Development Service) and International Agricultural Development Service
Format:
Manuscript
Publication Date:
1964
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05593
Notes:
Francis C. Byrnes Collection, Outline of presentation at the Rural Development Broadcasting Seminar, Los Banos, Laguna, Philippines, September 1, 1964. 15 p.
