Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08344
Notes:
Pages 185-198 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
9 pages., Online via UI electronic subscription, Content analysis of 160 articles from four national U.S. newspapers, the largest regional paper in Iowa, and the Associated Press revealed that the recall was framed both as a failure of government oversight and as an instance of poor production practices by the farmers in question. Particular media focus was given to the U.S. Food Safety Modernization Act and the FDA Egg Rule. Relatively little media attention was given to industrial agriculture as a causal frame or the purchasing of "alternative" eggs as a potential response.
