Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
Ajayi, A.O. (author), Ajayi, O.C. (author), Akinnifesi, F.K. (author), Sileshi, G. (author), and Mng'omba, S. (author)
Format:
Abstract
Publication Date:
2010-09-14
Published:
Ivory Coast
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30710
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02273
Notes:
Pages 261-270 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.