Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.
Hennessy, David A. (author), Lindsey, Alexander J. (author), Che, Yuyuan (author), Lindsey, Laura E. (author), Pal Singh, Maninder (author), Feng, Hongli (author), Hawkins, Elizabeth M. (author), Subburayalu, Sakthi (author), Black, Roy (author), Richer, Eric A. (author), and Ochs, Daniel S. (author)
Format:
Journal article
Publication Date:
2022-01-24
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12260
4 pages, Selecting optimal corn and soybean seeding rates are difficult decisions to make. A survey of Ohio and Michigan farm operators finds that, although generally keen to learn from others, they tend to emphasize their own experience over outside information sources. Soybean growers declare university and extension recommendations as more important than do corn growers. In response to direct queries and in free comments, growers place more emphasis on understanding the agronomic and technological problems at hand than on adjusting to the market environment. Given the decision environment, we argue that these responses are reasonable.
