Wallander, Steven (author), Smith, David (author), Bowman, Maria (author), and Claassen, Roger (author)
Format:
Research report
Publication Date:
2021-02
Published:
USA: Economic Research Service, U.S. Department of Agriculture
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12143
Notes:
Economic Information Bulletin Number 222. 33 pages., This report detailed how cover crops are managed on corn, cotton, soybean, and wheat fields in the United States. "These surveys reveal that there are many different approaches to using cover crops."
Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
