10 pages, Public Safety Power Shutoff events are being implemented in California to reduce wildfire impacts. We surveyed California residents to identify their information needs and understand the potential role of University of California Cooperative Extension (UCCE) in power shutoff management. A majority of respondents need information on alternative power sources and community power systems. Most respondents indicated family, friends, and neighbors as the important group to manage power shutoff. UCCE was least used and preferred source for power shutoff information. Our findings reveal a need for Cooperative Extension to play an important role in power shutoff management and educating the public.
Charbonneau, Diana (author), Gabbert, Kerry (author), O'Neal, LaToya (author), Burton, Dawn E. (author), Jones, Maggie (author), Katzman, Kate (author), and Rennekamp, Roger (author)
Format:
Journal article
Publication Date:
2025-02-15
Published:
USA: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13536
11 pages, Cooperative Extension’s National Framework for Health Equity and Well-Being provides a roadmap for improving the health of communities. Core concepts include installing health equity a systemwide value and catalyzing community-level changes that ensure all people have an opportunity to be as healthy as they can. This article presents findings from a national readiness assessment for implementing the Framework across Extension. Results from a literature scan, national survey, and regional listening sessions identified internal facilitators and barriers to adoption. The article provides ideas for how Extension practitioners can engage in this work and shares an action plan developed from assessment results.
24 pages, Developing communication capacities for extension professionals is key to effectively delivering relevant and impactful knowledge. Communication is used throughout extension; however, extension professionals often feel they have limited communication skills and struggle with integrating communication into their practice. The current study identified the communication competency needs of the North Carolina Cooperative Extension organization to inform professional development and training for state extension professionals. Using a three-round Delphi technique, North Carolina extension administrators and communications staff were surveyed for their perceptions of the key communication competencies needed for extension professionals. Key competencies identified by North Carolina extension professionals were categorized as interpersonal communication, cultural competence, and science communication, identified from 171 initial responses. Findings indicate that extension experts placed a high priority on engaging in science communication and the ability to translate science to the public, as well as being culturally competent. Thus, future professional development for extension professionals should focus on developing science communication strategies and fostering interpersonal and intercultural relationship building to support extension’s role in a changing agricultural food system.
8 pages, The purpose of this project was to evaluate the Virginia Cooperative Extension internship program from the perspective of student participants and their supervisors. Three focus groups were conducted with internship supervisors from the summer of 2019. Student survey data was used to identify concerns from the student perspective to inform the supervisor focus group questions. In addition to the questions, a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was also used to collect qualitative data within the supervisor focus groups. Findings suggest areas of strength that can be used in marketing as well as opportunities for program improvement.
19pgs, New communication methods and technology continue to emerge and evolve – as do societal trends – making it paramount that Extension professionals stay abreast with the preferred communication channels of potential clientele. By being aware of clients’ preferred communication channels, Extension professionals can increase the number of participants who benefit from their work while also improving the quality of the message being delivered. The present study examined the preferred communication channels of potential Extension clientele specifically when gathering information regarding their community. Specifically, a non-probability opt-in sampling procedure was employed whereby respondent (N = 3,347) communication channel preferences were analyzed from an audience segmentation and uses and gratifications perspective. Overall, the results indicated the most effective channels through which to reach potential Extension clientele under 50 years of age is through the internet and social media, while word of mouth and newspaper are preferred channels for those 50 and over. However, the results of the study indicate there are a variety of potential communication channels with varying degrees of preference among different audiences. Using study results as a starting point to inform communication channel strategy may help to Extension professionals ensure the correct message is provided to the correct audience via the correct channel.
10 pages, This study sought to understand Extension Education's trends and research needs as perceived by members of the American Association for Agricultural Education (AAAE) and Joint Council of Extension Professionals (JCEP) by comparing and contrasting findings from questionnaires using open-ended questions. Both groups identified changing technology and new audiences as key trends requiring Extension to adapt, and JCEP respondents noted makers and entrepreneurs as prominent new audiences. For Extension Education research needs, both groups prioritized research to heighten professional development among Extension professionals. JCEP respondents desire Agricultural and Extension Education (AEE) Departments to lead research in Extension administrative leadership. On the contrary, AAAE respondents prioritized Extension program evaluation research. Regarding Extension professional development, JCEP respondents identified program planning and evaluation, but AAAE respondents named research methods as prioritized needs. JCEP respondents prioritized practical experiences in Extension Education college courses, and AAAE members reported some internships, practicums, and experiential learning in their AEE curriculum. The results have implications for AEE Departments in planning professional development for Extension professionals and college instruction producing Extension-career-ready graduates. Recommendations emphasize the need to coordinate college curriculum and professional development and to prepare students for Extension careers.
