12 pages, One of the key questions that concerns policy makers, related to the long term planning of the EU's Common Agricultural Policy (CAP), is the form of agriculture that farmers intend to follow in the future. In order to highlight that question, a sample of producers from the region of Eastern Macedonia and Thrace in Greece were surveyed and analyzed in order to identify and assess the factors that influence farmers’ adoption of organic, conventional or integrated agriculture systems. The paper methodologically applies double-valued logistic regressions, one for each form of agriculture, to the selected sample. Results indicate that producers' training and high awareness of CAP policies are positively correlated with the future adoption of organic farming systems, while the adoption of integrated agriculture depends on producers’ age as well as their positive or negative opinions regarding the conventional agricultural system.
27 pages, Precision farming is becoming crucial in the ongoing agricultural revolution due to its enhanced economic and ecological sustainability in food production compared to conventional farming. However, only a limited number of studies have focused on consumer acceptance of food produced through precision farming. To address this gap, an online experiment (n = 276) was conducted to investigate how production method information influences consumer beliefs of food quality (i.e., health, sustainability, and safety values), ultimately affecting consumer attitudes and purchase intentions toward precision-grown food. The findings suggest consumers exhibit higher quality beliefs, leading to more favorable attitudes and purchase intentions, toward precision-grown food compared to conventional food. This trend was observed when participants were presented with detailed information about the production methods employed in each farming system. In addition, according to the Elaboration Likelihood Model, our study reveals consumer innovativeness has the potential to amplify positive responses in terms of quality beliefs, attitudes, and purchase intentions toward precision-grown food compared to conventional food. Furthermore, our findings suggest that when detailed production methods are presented, precision-grown food may receive favorable quality beliefs, attitudes, and purchase intentions comparable to those for organic food, regardless of consumer innovativeness.
13 pages, During the 1990s, within the context of "corporate greening," New Zealand experienced exponential growth in organic farming and the institutionalising of a former fringe farming subculture. Organic farming practices, however, often result in landscapes that differ from those produced by the application of long-standing conventional land management systems. The resulting aesthetic poses a threat to the landscape tastes and senses of place of conservative farming communities. In this article we portray how social beliefs and practices find symbolic expression in the landscape, how they influence sense of place, and how their associated values are challenged by changes in traditional dominant landscapes.
10 pages, This study was carried out to reveal the sources of communication and social network of organic and conventional hazelnut producers in Samsun province. The primary and basic material of the study is the data obtained from the surveys, interviews and observations of the organic and conventional hazelnut producers in Çamlıca, Yüksekyayla villages and Ağcagüney town. Both producer groups were compared in terms of their social networks and communication channels especially on the use of different fertilizers by making suggestions on how to develop it. The results of the research showed that socio-economic status of the organic hazelnut producers was better than conventional producers in terms of land size, income, cooperation capacity, risk management and agricultural supports. Social Network Analysis (SNA) has shown the graphs of communication networks among the producers, their relationships with different public, private and mass media information sources and especially revealed leader farmers whom functioned as source of information transfer (or even blocker) among them. The relationships in organic hazelnut producers’ communication network in the village are strong, dense and information sources are varied. On the contrary, the relationships in communication network of conventional hazelnut producers were looser, strong and information sources were uniform. The main source of technical information for both groups of producers was the experienced leader farmers; as for organic producers, the heads of the local organic producers' union was the main information source in terms of commercial, legal and organizational aspects. In other words, both organic and conventional producers rely on knowledge and experience of producers who take on the role of opinion leader within the village. Therefore, innovation and knowledge transfer to farmers can be delivered through these opinion leaders. As a result of the research, it can be said that institutional information sources do not adequately support organic and conventional hazelnut growers. Thus, organic producers developed their local knowledge source based on their on-farm trials and experiences and shared this knowledge within their peer groups. However, this information needs to be supported with scientific findings.
Risius, Antje (author), Hamm, Ulrich (author), and University of Kassel, Faculty of Organic Agriculture, Food and Agricultural Marketing, Steinstr.19, Witzenhausen, Germany
Format:
Journal article
Publication Date:
2017-02
Published:
Germany: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08138
12 pages, Little comparative work has been conducted on the environmental belief systems and behaviours of conventional and organic farmers, especially in relation to farming culture, the environment and lowland farmland avifauna. Adopting a modified behavioural approach, this paper analyses the ways in which the environmental attitudes and understandings of farmers in central-southern England influence their behaviour. Key stakeholder and farmer interviews and a focus group discussion showed how some organic farmers tend to have small, diverse and untidy farms, ecocentric attitudes and a non-exploitative approach towards farming which includes an appreciation of farmland birds. This often contrasts with the tidy, well-organised conventional farmers with their larger, specialised farms, technocentric attitudes and exploitative view of nature, frequently related to creating pheasant cover and the belief that corvids and birds of prey are vermin and should therefore be eradicated. However, these attitudes and behaviours may not necessarily be representative of any differences between those farmers loosely labelled as ‘organic’ and ‘conventional’.
14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].
