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    2. Agriculture uses contests to create engagement: media creation contests are a way for people to share their story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blue, John (author)
    Format:
    Article
    Publication Date:
    2010-07-08
    Published:
    USA: Truffle Media Networks, Indianapolis, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35988
    Notes:
    Online via This Week in Ag. 1 page.

    4. Making the most of display contest opportunities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dey, Brian (author)
    Format:
    Journal article
    Publication Date:
    2020-08-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11749
    Journal Title:
    Produce Market Guide
    Notes:
    Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."

    5. Advertising and promotion in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Report
    Publication Date:
    1984-01
    Published:
    USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
    Notes:
    37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.

    10. So you want to do an online contest?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Ryan (author / Farms.com Professional Services)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    Canada: Farms.com Professional Services, Guelph, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28759
    Notes:
    Farms.com Highlighter Newsletter. 2 pages.

    12. This publisher launched a contest to give her newspaper away for $1

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Longwell, Karen (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11425
    Journal Title:
    Ryerson Review of Journalism
    Notes:
    8 pages., Online via Ryerson Review of Journalism website. Published on February 19, 2020., Tara de Ryk, owner and publisher of a rural Saskatchewan weekly newspaper, decided after 21 years to retire from the newspaper business. This article describes how community interest in local news and an adventuresome spirit prompted her to conduct a give-away contest in late 2019. Interested persons were invited to write an essay (500 words maximum) about how they would be ideal owner and publisher of the Davidson Leader. The article describes the contest and winning entry, which led to change in ownership.

    15. Social media for organic products promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pechrova, M. (author), Lohr, V. (author), and Havlicek, Z. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    Czech Republic
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06419
    Journal Title:
    Agris On-line Papers in Economics and Informatics
    Journal Title Details:
    7(1) : 41-50

    17. Contests and achievement days

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scheel, J.W. (author), Taskerud, Esther (author), and Pease, Wilbur F. (author)
    Format:
    Book chapter
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23692
    Notes:
    Pages 167-181 in H.C. Sanders (ed.), The Cooperative Extension Service. Prentice-Hall, Inc., Englewood Cliffs, New Jersey. 436 pages.

    18. Cow judging meets creativity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schultz, Lorilee (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22569
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 68-69
    Notes:
    Describes the history and strategy of the annual cow judging contest sponsored by Hoard's Dairyman among agri-marketing professionals.