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    1. 2020 state of the plate: America's fruit and vegetable consumption trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2021-02
    Published:
    USA: Produce for Better Health Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12122
    Notes:
    Online from organization. 34 pages., "State of the Plate" research during 2020 indicates that Americans have decreased their fruit and vegetable eating occasions by nearly 10 percent since 2004. Foundation suggests a behavioral framework for a path forward.

    2. Imported Versus Domestic Chicken Consumption in Ghana: Do Attitudes and Perceptions Matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Asante-Addo, Collins (author / Weible, Daniele)
    Format:
    Journal article
    Publication Date:
    2020-04-20
    Published:
    International: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12027
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    Vol. 32, 2020 - Issue 5
    Notes:
    25 pages, Growth in the worldwide consumption of poultry meat, especially in developing countries, has resulted in increasing trade, raising concerns and criticisms about imports. Such concerns and criticisms include the potential to collapse the domestic industry and lead to job losses. This paper, therefore, analyzes the role of personal factors in driving the frequency of chicken meat consumption in general and, in particular, domestic and imported chicken. Results from a survey of 500 urban consumers in Ghana show that attitudes and perceptions are key factors influencing chicken meat consumption. Specifically, concerns about food safety, price, and the lack of convenience reduce regular domestic chicken consumption, while perceived quality and ethnocentrism increase regular consumption. Regarding imported chicken, price, convenience, and availability influence frequent consumption. Promotional activities that highlight the quality aspects in terms of taste and freshness of domestic chicken meat can give domestic actors a competitive advantage.